Watching OTT: Is The Selection of Devices Over The Top?

With the rise in popularity of watching content online through streaming services, many companies are looking to create devices to make watching a variety content easier on your TV. These devices can be stand-alone products like Google’s Chromecast or TV’s with similar features from manufacturers like LG. These devices are making our TV watching experience more enjoyable, but with some many devices out there, which one should people go with? We will take a look at the different products and see which device may be the best investment for the future of TV.

ott apple TVTV is not just what is on cable or broadcast over the air anymore. TV has become mostly digital and is now obtained in many areas. The first companies to release these devices were Apple and Roku, with their Apple TV and Roku DVP, respectively. These devices were released almost 10 years ago and started the push for content outside of your cable subscription. These devices saw the early adoption of Netflix and Hulu, both streaming services that gained momentum around 2010. These services brought many new challenges, both in getting the content to your TV and getting content to these services.

As many companies released their own services to stream and/or purchase media, people needed new places to take advantage of this content and its high quality. This brought devices like Google’s Chromecast, Amazon’s Fire TV and even a new breed of HDTV’s, dubbed Smart TV’s to market. These devices all had a similar goal, bringing the content that had been collected over the years on streaming services back to the TV.

Each of these devices catered to its company’s proprietary services, but also supported the services that had the top spots in the market. Even devices like game consoles started to support streaming services, leading to less devices under your TV. They all would evolve with the adoption of new technologies, some supporting TV newest change, Ultra HD or 4K resolution.

As these platforms gained popularity with 3rd party streaming services, TV and cable networks wanted to get their content on these devices. TV Everywhere was the first step, a platform that brought TV episodes online after they aired, only requiring your account details to confirm you had access to the channel. TV Everywhere is now available on most devices that offer Netflix and Hulu compatibility, as it only requires a browser or app to watch content.

ott google chromeThe spread of TV consumption was investigated by GFK in an Over The Top TV study they conducted. In terms of TV Everywhere, it found that DirecTV customers were the largest users of the service, overtaking the founders, Time Warner, who led in consumption the last two years. The study also claims that the most popular device is a Roku, with Chromecast coming into a close second. Chromecast and Roku are continuing to release new devices and the Chromecast Ultra is Google’s newest edition, featuring 4K content support and improved WiFi functionality.

In the technology space, people are always looking for what’s best. Some have tried to answer that question, but only you can decide what is right for you. If you game on a PS4, it makes sense to also use it as streaming device, making the purchase of a Fire TV not necessary. All of these over-the-top TV devices do similar things, making the decision more about what device fits you and less about which is “best”.

Chris Dummer

3 thoughts on “Watching OTT: Is The Selection of Devices Over The Top?

  1. Still waiting on the set top box that truly does it all. The dream is having just one thing connected to your television set…or a built-in solution that comes with the television. That’s the inevitable convergence of all this right? We just want a big screen in the middle of our living rooms that shows us content…a box is a necessity for the time being, but when that can fade away…it will.

  2. It’s interesting that many of these devices basically share the exact same functionality as one another, so if you own one, the rest don’t matter. I can stream Amazon, Netflix, Hulu and other services through the PS4, so what is it that really separates the Roku from the Chromecast? Is it simply about which one a customer sees first? I can see certain companies attempting to monopolize on certain streaming services for their device, but I believe that would move OTT TV in the wrong direction.

  3. I agree Chris. Currently, I have a PS4 and do my streaming through that. Doesn’t make sense for me to get Chromecast. I can already access all the content I need through my PS4. It almost boils down to which brand are you most loyal to? Are brand loyal to Google? Get Chromecast. What about Amazon? Fire Stick TV is for you then. I think it matters very much on brand loyalty.

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