Summer is off to a beautiful start, and I am enjoying my Digital Media Leadership Internship here at NRG Media in Waterloo! I’ve stayed productive with all the tasks at hand and all the opportunities before me to explore the radio industry. I am exploring the world of radio broadcasting through four unique stations and formats that NRG hosts.
When I began at NRG Media, I was able to see all the pieces that come into play with the day-to-day and behind-the-scenes operations that make the broadcasting we hear as consumers happen. It’s been an amazing experience to see the amount of communication, technology, and impressive amount of adaptability needed on all levels of operations. It is fascinating to see the business take more familiar forms of media and bringing them together to reach consumers while adapting rapidly.
I’ve been able to see the ways that NRG reaches into various new forms of digital and social media. The “live” and “local” aspects of radio are some of the traditional strengths, and I see how NRG and the radio broadcast industry is updating these strengths in a competitive environment. With so many new forms of media, it is important to make sure that listeners are aware of the product, brand, and formats under the NRG Media umbrella.
I have worked with the people running the soundboard on a live remote and with those back at the station: with Craig from 105.7 KOKZ, with Connor from 107.3 The Party, and with Ned from Rock 108. I’ve seen a staggering amount of adaptability, and the on-the-fly confidence needed when it comes to running a live event or promotion. This kind of professional flexibility has been one of the most astounding things I’ve seen at NRG Media. I hope that I can hone my abilities in this internship.
I’ve also been excited to use what I have learned in Adobe Photoshop for real world applications that will soon be on various sites for the stations here at NRG.
I am excited to have the freedom and opportunity to explore NRG’s different stations, and I am even more excited to be involved in real world projects and events moving forward.