Apple has had a big impact in our world throughout the years, along with Microsoft and other revolutionary companies all over the world. When Apple’s new software system came out on January 1984, it was named Mac OS. At that time Apple was not really famous and did not have a big influence.
In 2007, Apple introduced their new software iOS. It was a big competition with the other companies, especially for cellphone software. In June 2007, they released their iOS1.0 software for the new iPhone 3. At his keynote address Steve Jobs described the iPhone as three revolutionary products in one device that combines a widescreen iPod with touch controls, revolutionary mobile phone, and breakthrough internet communications device, that surpassed important brands like Motorola, Blackberry and Nokia.
Within a period of seven years, Apple has had around eighteen new releases of their iOS software for their computers, laptops, iPods, iPads and other products, especially their iPhones.
Their most resent software was released on September 9, 2015, called iOS9. This new software is more enhanced than any other iOS that has existed before. It has been designed to make consumers’ lives easier. An article titled, “10 Hidden iOS9 Features That Will Make Your iPhone Life Way Easier,” states, “In case you’ve been tucked away under a rock for the past month, iOS9 is one of the latest Apple rollouts reshaping the Smartphone and technology landscape, which have 3D touch, faster Wi-Fi capabilities.” Including many new features that can help consumers make their life easier.
However, the real question is what makes Apple get our world into their world? The answer is very simple. Apple is creating a world that will work all together and will call consumers’ attention even more than it has done before. “Apple is building a world in which you will interact with a computer every moment of your daily activities, like walking and sleeping.” Honan said, “Apple’s ambitions consists of making everything in your life work together.”
Through their software products like watches, iPads, TV, computers and more, consumers are able to keep track of many things. This includes their activities, communicating with others, using it for their jobs, having a virtual wallet, and being able to keep themselves entertained. Each year they work on creating new products that can improve the ones from the years before. It creates big competition for other companies, like Samsung, with their galaxy phone, tablets and watches, and they also gain more consumers than the years before.
For every new release, we as a consumers are open to do anything that is on our hands to get the newest innovations in Apple’s products. On 2010 only 5.6% of the US population owned an Apple Smartphone, but by 2014, this percentage increased 19.8%. This is only for their iPhones, so imagine what the difference will be if we count all their products, and include the countries around the world that use the products? This amount will be extremely higher than it was for 2014, especially with their new releases in 2015.
So, what would make consumers want to get Apple’s new releases? We know that they want to have the last updates, but they also want to have the best products in their hands. We live in a consuming world in which we are being introduced to new technologies every single moment. These new products and technologies have a higher demand, because of the cost and their features on their products. They have become tempting for the consumers and Apple has done a great job in getting us into their world.
What will Apple do next to submerge us entirely into their world?