Tag Archives: Podcast

Why Watch when you can Listen? The Evolution of Podcasts

With the holiday season right around the corner, Americans across the country are traveling for hours to visit friends and family. For me, I have a few gruelingly long trips ahead of me. When I was younger, I would spend the time playing car games with my brother and sister or pestering my parents. Today, I listen to podcasts.

podcastsA podcast is “a digital audio file made available on the Internet for downloading to a computer or mobile device, typically available as a series, new installments of which can be received by subscribers automatically.” According to the History of Podcasting, podcasts are the “method of spreading information, has become a recognized medium for distributing audio content, whether it be for corporate or personal use.” Today, the podcast industry is booming. There are about 250,000 unique podcasts spread over 100 language and iTunes had over 1 billion podcast subscribers in 2013.

How podcasts came to be was not as staggering as its current listening reach. The beginning of podcasts come from small internet sites who were creating podcasts about specific topics and people for people who cared about the niche topic or person.

Podcasts did not garner national recognition until 2015 when This American Life, a public radio show, developed the podcast Serial. This podcast used investigative journalism to explore the murder of a young high school girl and the boy convicted of that murder. The listener had to listen to each episode in order to understand and follow the story. This podcasts was the catalyst that helped slingshot the industry to what it is today.

podcastsWhile there are many reasons for podcasts popularity, here are a few of the basic reasons I believe podcasts work:

  • Podcasts cover a wide range of topics. The thousands of different podcasts available cover a variety of topics that can pique the interest of any person. Some of the more common topics for podcasts are: religion, comedy and humor, crime, educational, feminist, history, horror, and science fiction. Christianity leads the way in active podcasts on iTunes in 2015 with 23,200 active podcasts.
  • Podcasts are portable. Unlike television where you need to sit down to enjoy it, podcasts allow listeners to listen to the podcast during any part of their day. I listen to podcasts when I’m working out, shopping for groceries, waiting in line at the bank and during my very few attempts at cleaning.
  • Podcasts are relatively inexpensive. For the podcaster, podcasts are easy and relatively inexpensive to make. All a person needs is equipment to record and edit the podcast and a way to publish it online. For the listener, podcasts can be found free online. If you want to create a podcast, Sound Cloud, is a great place to start.

While podcasts had humble beginnings, they have escalated into a thriving industry. An estimated 50 million people listen to podcasts each month. This high number of people listening to podcasts is reflected in the growing revenue of the podcast industry. In fact, estimates put the 2017 podcast revenue at 220 million dollars, an 85% growth from the previous year. Looking into the future, companies are working to determine how ads on podcasts can be effective. Until then, podcasts will continue to thrive as a way to educate listeners around the globe on a variety of topics.

-Daniel Roers

The Future of Sports Media: How Barstool Sports Is Changing the Game

What comes to mind when you think of a sports media company? You most likely think of ESPN or Fox Sports 1, but I’m not going to talk about either one of those. Can you guess what it is? The company that I am talking about is Barstool Sports. Maybe you have heard of them or maybe you have not, but I promise you one thing, you will eventually know the name.

Sports media Barstool Sports first got its start as a free newspaper that founder, Dave Portnoy, handed around in Boston. From there, Portnoy has taken Barstool to Manhattan, where they have 70 plus employees with 20 interns and are worth an estimate of $15 million. What Barstool does is take trending news stories, specifically with sports, and make articles that are funny and satire. That is their style. Portnoy is quoted saying “We mean this to be a comedy brand”. This style definitely does justice, with their website getting 6 million visits a month.

So how did Barstool go from a free newspaper to making millions of dollars? Well their big rise started when the Chernin Group, an entertainment media company, bought 51% of Barstool Sports, but Dave Portnoy still has 100% oversite. With this big deal, Barstool moved its headquarters to Manhattan. The reason for this deal was to take Barstool to the next level, and to make it more popular. After the deal was done, Portnoy said: “This was our best shot to literally take this thing to the moon. To swing for the fences. Hopefully this deal makes us bigger, faster, stronger, better at everything we do.” Here is a link to a press conference that Barstool had following this deal. (Video)

After this deal, Barstool gained many more followers. Everything they did spiked in popularity. Barstool does not just have a website, they have podcasts, shows, and an xm radio show. Their social media sites have also gained gotten huge. Their Twitter has 915.7K followers, and their Instagram has 2.8 million followers. Barstool is also known for pioneering the slogan “Saturdays are for the boys” which has made its way to even having professional athletes saying it.

Sports media

Barstool has many podcasts with some having a lot of popularity. According to an iTunes chart, Barstool has eight podcSports mediaasts in the top forty sports podcasts. Pardon My Take is sitting at number one. Pardon My Take is a podcast that does a variety of segments and does an interview with a well-known person in the sports world. They make their episodes as funny and trendy as they can by using profane humor. With more than 500,000 listeners per episodes they definitely bring a different side to sports news, making every episode interesting and enjoyable to listen to.

Barstool also does shows that are very popular also. Their newest one is made for college football, and it is called “The Barstool Tailgate Show.” For this show, Dave Portnoy and other Barstool workers go to a college before a football game and do their own show. They made this show for the purpose to compete against the ESPN tailgate show, College Gameday. For this show Barstool went to an Iowa game and it was very popular. One of the Barstool workers actually put an ear of corn in front of a fan’s face to see if he would eat it and he actually did. They did this because of the Iowa stereotype that all Iowans love corn.

Barstool Sports has definitely made their way up the sports media ladder. So, if you are a sports fan or just like funny media, go listen to a podcasts, go on their website, or even watch one of their shows. I promise you that you will not be disappointed, and always remember, Saturdays are for the boys!

-Quentin Mendlik