Tag Archives: Netflix

Netflix’s Reed Hastings: Honesty Is the Best Business Plan

You can’t discuss the overwhelming success of Netflix without giving due credit to its CEO and co-founder Reed Hastings. Hastings’ visionary direction for Netflix and, coincidently, television has undoubtedly shaped an entire culture, and he isn’t planning on letting up anytime soon.

NetflixBut what really sets Reed Hasting apart from other CEOs isn’t his influence over an industry movement, but his genuine servant attitude in the delivering of content to consumers. These visions and concepts of the company’s future have been clear since the beginning when he decidedly dubbed it the name Netflix (rather than something obvious like Mailflix or Postflix). Hastings and his company have always had their sights set towards the possibilities of the future and online distribution, so it only makes sense to see how personal he takes the issue of persevering on the Internet.

Today most rival streaming services are busy developing and perfecting their own personal streaming infrastructures. However, Hastings is helping further the development of not only Netflix (both home and abroad) but the entire infrastructure of the Internet in general, constantly voicing his opinions in redefining the relationships between businesses and ISPS with their consumers.

Reed HastingsWith great power comes great responsibility, and Hastings has far from taken his influential position for granted. He has been know notoriously for speaking out against the powerful grasp of ISPs saying, “Comcast would love to be the post office and be a national monopoly collecting on everything, but that’s not the way the Internet works”.

Hastings understands the infrastructure of the Internet and is a strong supporter of a neutral Internet with free interconnectivity. While we wait to see what the recently passed Net Neutrality rules have in store for the Internet, Hastings remains cautious and realizes it is a mere stepping stone to achieving a true free and open Internet.

In addition to his business savvy, Hastings has brought to the company (and to the entire Internet) a sense of honesty and well-being to consumers. As a powerful CEO, we’ve seen Hasting is quick to adapt to a changing market, to experiment and take risks. Even more importantly, he has proven again and again to be just as quick at admitting fault when those innovations fail.

Most recently, He has been one of the most prominent voices speaking out against Comcast’s potential 45 million dollar acquisition of Time Warner Cable (currently awaiting FCC approval to move forward). Hasting argues that the current system is already backward enough saying if “1/3 of the Internet use is customers using Netflix member, we (Netflix) should get 1/3 of Comcast’s revenue. If they (Comcast) want to give us (Netflix) 1/3 of the revenue, we’ll give them (Comcast) 1/3 of the cost… Do you really want 50 percent of the Internet controlled by one company?”

These values of honesty and transparency, which Hastings has passed on to his company, have been a huge contributing factor to Netflix’s propulsion as the industry leader in subscription based video on demand (SVOD).

Whether it be admitting to the press that he loves HBO (he’s openly stated multiple times that Veep is his favorite shows) or speaking well of the very conglomerates Netflix is lobbying against (referring to Comcast’s Brian L. Roberts as a “great guy”), the sense of humanity and truthfulness Hastings brings to Netflix, and the entire industry, is a breath of fresh air during this time of online uncertainty.

Netflix’s unwavering flexibility to change with the times coupled by Hastings’s undivided willingness to provide media consumers with the best viewing experience (as well as the best Internet experience) will undoubtedly help set Netflix apart from the competition of emerging SVOD.

– Aaron Sprengeler

You will Marvel at Netflix’s New Programming!

In 2015 Netflix is adding a slew of new and original programing from Marvel to its already vast library of content. Among the list of new shows are “Daredevil,” “Jessica Jones,” “Iron Fist” and “Luke Cage,” which will unfold over multiple years of original programming and take the viewer into the world of heroes and villains of Hell’s Kitchen, New York. Netflix has committed to thirteen episodes for each series and a culminating Marvel’s “The Defenders.”

netflixFor Netflix this is a step in the right direction. Marvel is known to attract people just based on brand name recognition, and for Netflix to give them creative license to create content that will add to the Marvel Cinematic Universe will certainly help them. This will be Marvel’s first attempt at establishing comic-based characters for television shows other than “Agents of Shield,” which airs on ABC.

“Daredevil” is the first of the shows to be produced and is a personal favorite of mine. “Daredevil” is the story of Matt Murdock, a lawyer who has special abilities that develop after being blinded as a young child. His main ability is a special sense that allows him to see through sound, like a bat. This opens up his other senses in special ways, and he uses his talents and agility to fight crime in Hell’s Kitchen as Daredevil.

Daredevil/Matt Murdock was one of the first roles to be cast for the show and will be portrayed by actor Charlie Cox.   Others to be cast are Elden Henson as Foggy Nelson, Deborah Ann Woll as Karen Page and Vincent D’Onofrio as Wilson Fisk. The show offers an opportunity to distance itself from the movie “Daredevil,” which many consider a flop.

Netflix’s new original TV deal follows their landmark movie distribution deal. Beginning in 2016, Netflix will be the exclusive U.S. subscription television service for first-run, live-action and animated movies from the Walt Disney Studios, including titles from Disney, Walt Disney Animation Studios, Pixar Animation Studios, Marvel Studios, Disneynature and Lucasfilm. Netflix members can currently enjoy a wide range of Disney, ABC TV and Disney Channel films and shows across the 41 countries where Netflix operates.

As of now there isn’t much information on the other shows that Marvel is producing, as Daredevil seems to be the main focus for the time being. My personal take on this is that Marvel is on top of the world and can do no wrong right now.

Despite the dislike of fans for some Marvel movies they still earned a lot of money and are deemed successes. The company is still going forward with more and more plans for television shows and movies. I am looking forward to the new programing, and I’m glad that I have Netflix to be able to watch them when they come out.

Ian Shilhanek