Tag Archives: NAB Radio Show 2018

UNI Digital Media Students at the NAB Radio Show!

Six students from the UNI Digital Media program traveled to Orlando, Florida for four days of intensive learning about the radio industry. The NAB Radio Show started off with some great speakers and live performances. Each of us were interested in taking away something specific from the Show, from the sales area, or management, or learning more about on-air personalities, and we picked sessions that fit our interests!

NAB Radio ShowNick went to the Radio Show to learn more about promotions and marketing: “I sat in on a few different sessions dealing with SEO marketing, growing databases, and strategies to increase revenue across all media platforms. A company called Boostability, talked about how radio ads prompt online searches, and how they can improve SEO ranking. Second Street Marketing shared that if you use integrated marketing you will find the best audience and push great results.”

Along with these great sessions and speakers, there were also booths in the exhibition area, and we were able to interact with businesses in the industry, especially on the technology side of things: from businesses focused on building better marketing and promotions, to companies that build soundboards. And we really enjoyed all the free stuff from each booth: T-shirts, water bottles, full size candy bars, and lots and lots of mints!

For Monica and Brandon, they went to the Radio Show for the networking. On the last day of the Show there was career fair, and they enjoyed the opportunity to network and pitch themselves for future careers in the industry.

While at the 2018 NAB Radio Show, we took pictures and shot video as a way of sharing our experience with everyone in UNI Digital Media. Check out our trip by clicking the links below!

Here are pictures from our NAB Radio Show trip that we posted on UNI Digital Media Facebook. And here is the short video we created about what we learned and experienced.

On behalf of the University of Northern Iowa’s Digital Media program, and the participants in this year’s Radio Show in Orlando, we want to give a big thank you to Professor Torre for taking us on this trip, and to the Iowa Broadcasters Association for this great opportunity to interact and gain experience in the industry! Last but not least, we want to offer our congratulations to the legendary John David for being recognized with the National Radio Award (as featured in the picture above). Well deserved, Mr. David!

-Monica Cruise

UNI Digital Media Students Head to NAB Radio Show in Orlando!

Today’s the day! The University of Northern Iowa’s Digital Media students are off to this year’s NAB Radio Show! Professor Torre will be accompanying this years participants: Monica Cruise, Kaylee Daniels, Nick Langel, Gabrielle Leitner, Brandon Lynch, and Rachel Renes to the Show in Orlando, Florida. All of the participants are interested in careers in the digital media world, and conventions like this are great opportunities for students to learn more about the industry.

NAB Radio Show

The NAB (National Association of Broadcasters) Radio Show is an annual trade show that keeps producers and consumers in the radio industry up to par with the new things happening today like Podcasts, interactive advertisements, etc. At this convention there will be guest speakers, performances by popular singers, and booths with information about companies in the industry.

Before heading to the Radio Show, we each created a presentation about some aspect of the radio industry to share with each other. We learned about the history of radio and where it started to new technology hoping to make a step into the industry, like interactive ads. We also learned about advertisements and how important they are in the radio world.

We created a short video about what we are most excited about going into this trip:

While on this trip we want to document our adventure and what we have learned so we assigned roles for everyone so that we all are able to participate in this group project, but also do what we enjoy and create a journey shown through digital media. We have a production group, which is in charge of getting video from the Radio Show and content to put all together at the end. We have some questions we are wanting to ask some of the presenters and employers at the booths to get and learn more information on a one-on-one level. We also have a social media group to provide exciting content throughout the trip. To stay updated you can follow us @DigitalMediaUNI on Facebook and Twitter!

On behalf of the UNI Digital Media participants in this year’s NAB Radio Show, we want to give a big thank you to Professor Torre for taking us on this trip, and to the Iowa Broadcasters Association for supporting this great opportunity to gain experience in the industry!

-Monica Cruise