Tag Archives: NAB Radio Show 2017

We’re Back from Austin! — Our NAB Radio Report

Last week, six UNI Digital Media students and Professor Torre had a great time at the NAB Radio Show in Austin, Texas, where we heard from leaders in the radio industry, and even the FCC chairman. When not in conference sessions, we enjoyed spending time in downtown Austin, taking in the local culture of Tex-Mex food and live music.

NAB RadioWe attended sessions on a variety of topics and issues facing the radio industry today and going into the future. One of the sessions was titled The New Digital Remote, presented by Second Street Marketing, a company that creates digital content for radio stations.

Session panelists included Tucker Young and Tim Hall, senior sales and program directors at Bryan Broadcasting and Radio One respectively. Representing Second Street was Emily Thousand, and Affiliate Success manager.

Digital Media Leadership major Nick Langel attended this session and said, “What I found was most intriguing about this session was advertising digitally through online quizzes and using different formats of media. They discussed the idea of not using radio just as radio, but also as digital.”

NAB RadioSeveral students attended a session on Content Cross Training that covered taking radio from beyond on-air and into the digital space. Taylor Lien, a Digital Media Leadership and English major, attended this session and observed, “It was fascinating the way that an older form of media has found a way to bridge the gap between radio, which is a more traditional form of media, and social media in 2017.” She learned from the session that the radio industry is using social media as a way to extend an on-air personality’s branding beyond just what is on the air.

Growing Your Talent, Growing Your Revenue was a session presented by the radio industry trade group Mentoring Inspiring Women in Radio. The session focused on breaking the glass ceiling in radio, and the ways in which women are able to move into executive leadership positions. The panel was composed of a group of high-powered female executives in the radio industry who had a lot to say to young professionals.

Marielle Gaiser-Gonzalez a senior Digital Media Production student got a lot of inspiration for a future career in the industry, noting that, “The women on the panel have persuaded managers in their companies to have faith in their employees, and allow them to work at their capabilities without micromanaging.”

NAB Radio

“A lot of these women had a recurring theme: be bold!” Gaiser-Gonzalez said. “Riding the fine line between confident and cocky is a delicate balance, but with the right attitude and a fair mentality, breaking the convention and becoming an innovator is imperative for each new generation starting in the industry.”

One session, Communicating Across Generation, Gender and Culture dealt less with the radio industry directly, and more with public, and human relations that come with working in the business. Clara Tosi, a double major Digital Media Leadership and Production found this topic an unexpected choice.

“I found the inclusion of this topic to be thought-provoking, since I have studied about this throughout my education, and I wonder if this is something that people in the industry are just now starting to think about.” This Communicating Across… session explored the possibilities of radio station apps on devices on smart TVs, car connections, smart speakers, and many more.

NAB RadioChase Danielson, a Digital Media Production major attended a session titled, Apps: Beyond the Smartphone: “I was enthralled by this topic because I never really thought about how many smart devices are all around us, and how radio stations can get themselves onto many of them. Some people in the industry think that these smart devices are “killing radio” but some of these smart devices might actually be the key to saving radio, by bringing radio back into the home via smart televisions and smart speakers.”

Jaelyn Hogue, a senior Digital Media Production major had this to say about the Radio Show and other opportunities given to students. “I thought going to the NAB Radio show was a great opportunity to learn about different job experiences. I didn’t really know what I wanted to do after graduation, but now I have a better idea about my different options. In the sessions I learned that finding your dream job takes time and effort along with growth. I am ready to experience the radio industry for all it has to offer.”

Paul Torre, a professor in Digital Media Leadership, noted that, “the NAB Radio Show is one of many opportunities offered at the University of Northern Iowa, where students can learn about media industry best practices and network with professionals in a wide array of media fields.”

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We are all grateful to the Iowa Broadcasters Association for making this trip possible! Trips like these are a great opportunity for students to gain professional perspective before getting into the workplace. Watch here for a highlights video of our trip very soon!

-Taylor Lien and the 2017 Radio Show Team

We’re off to Austin for the NAB Radio Show!

The Digital Media Leadership program is sponsoring a group of University of Northern Iowa students, and we are heading to Austin, Texas to attend the NAB Radio Show this week!

NAB Radio ShowAs students, we have a unique perspective going in, since we are learning about an ever-evolving industry. Many of the seminars will pose a great opportunity to gain information on what’s happening in the media industry right now, as well as trends for the future.

The NAB radio show encourages “young professionals” to attend, and we are excited about a series of sessions geared towards how to start out, and how to continue to succeed in the industry.

NAB Radio ShowOne seminar is titled, “Whose Job is it Anyway?” and tackles the issues of skill gaps and hiring demands in a multimedia environment. The session features a panel of executives and sales managers that will provide valuable insight to those preparing to enter the digital media job market.

On the other side of the spectrum, seminars based on content or industry trends will bring real-world perspective to lessons learned in the classroom straight from the industry professionals that would know it best.

One that seems particularly intriguing is titled, “Content Cross Training,” and deals with the best ways for radio stations to bridge their brands and marketing into social media outlets as well as new media platforms. For a younger generation of prospective employees, the perspective of people who have worked in the industry, possibly for decades, provides a healthy contrast to our own everyday use of social media.

Beyond the seminars, the NAB Radio Show will also provide us with networking opportunities on the exhibitor floor and through the career fair. We will explore the exhibitor hall and will have an opportunity to see the newest and best technology that companies have to offer. This also will us will give us a behind-the-scenes peek at where the technology is headed, and what the industry may look like in the next few years.

We will also have the chance to network through the career fair, and interact one-on-one with possible employers from many areas of the media industry. This may lead to future job opportunities, or simply provide helpful insight into what media companies are looking for in their prospective employees.

We are ready and excited for all the experiences that we will have as a result of this trip, and it promises to be a good experience to expand on what we are learning in the classroom. After we return, look for our roundup of some of the highlights from our Austin adventure!

-Taylor Lien