There have been plenty of times where you find yourself distracted in shopping malls or stores. They usually get your attention by their giant posters, fresh styles, flashy art, and delicious smells. Is that really enough in our society? Our lives are much different now and we have to think bigger than the bottom line that we are used to. The tool that is driving this new technology era for window displays would have to be the Kinect for Windows. What are the advantages? The Kinect is used mainly for Xbox 360, Xbox One gaming consoles, and Windows PC. My main focus is on Windows PC, because the Kinect + the PC is more about helping society become more efficient than it is to be for our entertainment.
Retail stores use the Kinect to make an “interactive” display that grabs window shoppers attention and places them into a whole different connection. They let shoppers become part of the brand and interact with their product. A good example is the Nike window display which measures how well you jump compared to professional athlete records. There is no better way than to support athletics and combine it with the audience. The setup has an RGB camera, depth sensor, voice and facial recognition. The Depth sensor has an infrared laser (body heat) and monochrome depth sensor that captures 3D data under any ambient light, which provides 2,048 levels of sensitivity. The Kinect can reach up to 6 skeletons and locate 25 different joints including fingers. The knowledge for this kind of medium prepares us for newer technology. The different designs for interactive window displays can cost you a pretty penny, but is it worth it? Nike seems to think so as they’ve stated, “Retailers and office spaces are attracting and connecting with customers creatively.”
There are other ways besides an attractive design that will lure in the audience members, such as retail stores, hospitals, manufacture’s, education, etc. There are two companies that really put the Kinect to use. GestSure, allows surgeons to use hand motions to study a patient’s medical images such as, X-rays, MRI’s, and CT’s. They use it without having to manipulate the images and having to wait for prints. At EPIC Machine Vision they see the Kinect to be very useful. The manufacturer, NUI (Biometric natural user interface), identifies one person to log onto a machine and will ignore other workers around him. The device is used by gestures, voice commands, and will shut down if the worker leaves on break.
What we can take away from this is that the Kinect for Windows could be opening up a new revolution to advertise, sell, help, and create new items. Do you think the Kinect for Windows is worth investing into your business? If so, what do you think would be the benefits? If not, what concerns would you have for this product?
– Sara Clark