Tag Archives: Hulu

Tuition Costs Suck, But College Students can Save on a Spotify + Hulu Bundle

The cost of college can be expensive, but the cost of streaming unlimited music, movies and TV is now more affordable for U.S college students than you would think. Just recently Spotify joined forces with the TV streaming service, Hulu, in hopes to gain more subscribers on both platforms, and create a new partnership.

spotify huluOn September 7th, these two different entertainment platforms officially opened up their brand-new deal, $4.99 a month for access to both Spotify and Hulu, for U.S college students only. This bundle is the same price for regular Spotify, but now you get Hulu added on for free through this new offer. Both companies continue to have their own separate apps, so there will be no technology integration, where you would see Hulu suggestions within Spotify’s app. So, in a sense, yes they are bundled together, but each still operates completely separated from the other.

In the past, Spotify has tried to push their original videos into the spotlight and grab their listener’s attention. But if you watch one of their original short episodes, you would understand why nobody would sign up to Spotify strictly to watch any of these episodes. It has long since abandoned those plans for combining music and TV. With this new plan with Hulu, Spotify may not need to start from scratch on their TV channel idea. We could be seeing something big in the near future with these two platforms partnership that has already been created.

SpotifyThe landscape in the music streaming business can be very competitive. When you look at the number of subscribers for Spotify (60 million) and Apple Music (27 million), however, you can see that this entertainment bundle is only going to increase their numbers and widen the gap between their competition. Apple hasn’t announced anything about what they might potential do in reaction towards this new bundle.

Hulu’s plan in all of this is to hopefully gain a larger number of subscribers and make a habit of students continuing to use Hulu after they graduate college. By getting access to Hulu for free, students will get introduced to streaming TV and will hopefully enjoy the experience and want to keep Hulu. On the other hand, Spotify is trying to do a similar strategy. Students get half price to Spotify premium, but once they graduate it goes back to normal price. Spotify is hoping to draw in those students at a cheap price and access to Hulu and keep them once they graduate. Spotify is paying for all the advertising and digital promotion, while Hulu doesn’t have to pay anything. But Hulu is not getting any revenue by letting Spotify subscribers gain access to their streaming network.

With such a low cost, college students can get the perfect entertainment bundle with music and TV streaming ability. We will see if these two companies continue to share their networks and advance their market to more than just U.S college students. This entertainment bundle is nothing like we have seen before, and we will see if it works out for both Spotify and Hulu.

-Nick Langel

A La Carte Comeback: Can Live Stream TV Take Over the OTT Audience?

Are you tired of being forced to pay for gratuitously bundled cable TV packages with hundreds of channels you aren’t going to use? I have some good news! You can now supplement your cable television experience through paid, monthly subscription services such as Netflix and Hulu!

TVAre you overwhelmed trying to keep track of all those services you’re currently subscribed to, and looking for a balanced, all-a-round package where you can pick and choose what kind of content you want? I have more good news! Cable TV is back in the form of live-streaming and has traded gratuitous channel bundles for much more economically, a-la-carte-based packaging system.

Just in my lifetime computers and the Internet have gone from rare commodities to necessities, and cell phones today would be considered supercomputers, going far beyond what was previously thought possible 20 years ago. I believe no other field compares to how incredibly visible the Digital Media field is when it comes to evolution. Technology is always improving, and companies are scrambling to keep up.

For the last decade, the cable industry has been threatened by cord cutting and that threat is still growing every year with over 22 million adults canceling their cable subscription by the end of 2017. Consumers were looking for alternatives to cable television and the ability to stream high definition video reliably was the answer.

Streaming services have developed a lot since their original conception. Most services operate by licensing the content they stream from companies such as ABC and Warner Brothers. As companies like Netflix expand internationally, licensing costs go up significantly. Since 2012, Netflix is paying more than double in licensing fees, but has dropped over 40% of their content. Much of their spending, like other services have shifted more towards original content.

TVThe picture above shows each services’ estimated budgets for original content in 2017. Each year  spending has been increasing significantly between every service with Netflix being the forerunner in spending.

While streaming services are constantly evolving, so is cable television. Over the last few years, services such as Sling and Playstation Vue have entered the playing field as the best alternative to cable television. While streaming services such as Netflix intend on completely replacing television I believe that Sling and Playstation Vue can take a different approach and focus on co-existing with streaming services while still offering content that services like Netflix will never be able to fulfill. This would be the smartest strategy since Netflix and Amazon cover the video-on-demand market.

Television companies don’t need to waste money licensing properties that a service like Netflix already carries – it would simply add unnecessary operation costs which would inevitably lead to rises in subscription costs – and value is something these services need to capitalize on the most.

TVThe demand for live television is never going to go away, and I believe that services such as Sling and Playstation Vue that offer a-la-carte style subscription packages are the perfect response to the ever-rising number of cord cutters. In fact, many of the cord cutters that I know that own homes have opted to subscribe to Sling specifically as a cost-saving method where they still get to fulfill their news and sports hunger without the costs of, say, getting their cable through Mediacom.

Do you think that live stream TV will become a casual consumer service such as Netflix where almost everyone will have it? How do you think live streaming TV affect subscription service numbers, if at all? Be sure to comment below!

-Kevin Thorn

Piracy: Stealing the Industry’s Booty

It’s a Thursday evening, you’re tired and just looking to have a “chill” evening. Maybe you’ll invite that girl or guy you’ve been chatting with on social media over, but then what will you do? You could pay five dollars at Marcus Theatres, but realistically that is just too expensive of a price to pay for a movie, especially on a college budget. So you do the next best thing (or so you think…) and hop on Kickasstorrents or The Pirate Bay to stream that new film you’ve been wanting to see. You hope to impress your date by entertaining them without spending a dime or leaving the house, but let’s take a look at what’s really being forfeited here.

The Pirate BayWhen you look at the bigger picture, the one that resides outside of your janky two-bedroom apartment, you would see the industry is losing a lot by people streaming pirated films. According to forbes.com, some independent film distributors, such as Wolfe Video, have seen their profits cut completely in half by piracy. This could result in projects being scrapped altogether for fear they won’t make the big bucks. The other thing you should consider is when you neglect to pay for your content, is that someone’s salary somewhere could potentially be affected. Do you want to explain to little Jimmy that his parents won’t be able to feed him because you “can’t afford” five-dollar movie night?

But the industry is fighting back. Since most of the time it’s streaming and convenience that you want, they created popular pay for sites that people are more willing to buy into to get their content. These services include such as Netflix, Hulu, HBOGO, Spotify, and Itunes. I bet you never suspected you were fighting a battle against the pirates while partaking in “Netflix and Chill.” Not only can any of these be downloaded as an app to your favorite technological device, but they are also a pay monthly service giving you a ton of great content for one low price that even you can afford (at least we should hope so.)

Of course, there are still a few loopholes to this method of fighting piracy, one being password sharing.

Sharing your password with someone outside of your family or household is very common and in a report by Variety is apparently taking away $500 million from the industry. However, it doesn’t seem to have any negative effect on them as of now, but don’t be surprised if these guys start cracking down in the near future. You might need stop using your grandma’s lover’s son’s college roommate’s password, and get your own one of these days.

Sam Fickett