On January 21st, at the Windows 10: The Next Generation event Microsoft unveiled their latest product, the Hololens. The Hololens is essentially smart glasses with a Windows 10 computer built in to let the user have control of their surroundings through holograms. This product has been recently compared to Google Glass, which was released a couple years ago. Although it is easy to compare the two, there are many differences.
With the Microsoft Hololens the user can have images portrayed in front of them, while the Google Glass was just what you saw in front of you, nothing new. The Harvard Business Review discussed what really sets Hololens apart from Google Glass with James McQuivey of Forrester, an independent digital market research firm.
In several YouTube advertisements on their channel, Microsoft showed consumers what they can expect from this product. In the first advertisement called “Transform your world with Holograms” Microsoft brought the viewer into their world of holograms and how they can be applied to businesses as well as your everyday life. In one example the demonstrator had a 3D figure of a dirt bike and showed her co-workers some ideas she had about where to fit the gas tank. Microsoft is really taking the idea of 3D imaging and holograms to a new level.
In another YouTube advertisement Microsoft sat down with part of the team that helped create the Hololens and asked them about their creative process and what they thought about the future of holograms. I really enjoyed this specific ad because you could tell the team was genuinely proud of what they had accomplished and were excited about what this technology had in store for the future.
With Microsoft being primarily in the software side of technology, except for the hugely popular Xbox franchise, it came as a bit of a surprise that they were taking such a huge leap into this type of technology. With Google leading in this technology it is interesting to see Microsoft developing such a cool and innovative product. MGD Advertising out of Florida discussed how Microsoft is rising in the technology race while it seems Google is declining.
I see what they are trying to say in this piece. With Google Glass pulling the plug on the production of the first Google Glass (though confirming there will be a second version), this is Microsoft’s chance to rise up and try to take the crown that Google has had such a hold on.
Of course there are people who do not think this makes Microsoft a formidable company in the hardware tech sector. While it is fair to say that Microsoft has had their bad ideas and flops in the past, I feel like this product is something that can really bring them to a whole new level of supremacy. The Hololens seems like a product that will stick around long enough for the public to really understand what holograms can do to help them improve doing tasks in their lives. Microsoft’s advertisements give the user a glimpse into the relatively unknown world of holograms and what they can do to help them in their everyday lives.
A few questions: What do you think the future of Hololens is? Do you think this is a product that has staying power and could be a major change to the technology landscape? Is Microsoft the company that is going to break through with hologram technology?
– Brice Berger