Disney is producing a Han Solo standalone movie? What’s next, a Jabba the Hutt film? Actually I think I might have spoke too soon on that last one… Regardless, in 2015 Disney announced their expansive slate of films through 2020, which included the “Solo” pic along with the likes of two more saga films and the first Star Wars standalone film in Rogue One. It was a bit of a risky move to dive into a realm outside of the saga stories, but Rogue One showed it could be possible, and financially successful. Each of the announced films were slated to be released in December of their respective year, all except for one of them. The then untitled Han Solo film was set to be released in May 25th of 2018, making it the lone, or “solo,” Disney produced film to keep with the Star Wars summer tradition.
Since May of 1977, the Star Wars franchise had become famous for its summer releases and for paving the way of the blockbuster movie along with Spielberg’s Jaws. Each film in the franchise after was released around the third or fourth weekend in May, until The Force Awakens broke the tradition. Since Disney has been releasing all their new films in the month of December and carving a new tradition, why break from that and keep Han Solo in May?
One of the reasons could be that since Han Solo is a classic character that harkens back to the original trilogy film, all of which had summer releases. Therefore, Disney might want to replicate that traditional feel with this iconic character. Another reason could be that Disney might want to avoid the bloated winter holiday movie season slated in 2018. Paramount is releasing a Transformers spinoff film titled Bumblebee in December, Warner Brothers has Aquaman , and Disney themselves plans to release the long awaited sequel Mary Poppins Returns as well. December of 2018 definitely seems like a month to avoid at this point. Yet again, is May all that great of a month to release the film in either?
Fast forward from 2015 to 2017 and the now titled Solo: A Star Wars Story is well into production… that is until directors Phil Lord and Chris Miller were suddenly fired over creative differences with Disney. Subsequently, Hollywood veteran Ron Howard was brought in to rein in the film, and Disney insisted the film would maintain its May 25th, 2018 release date despite the ongoing mess. Is this really a good idea though? A film of this caliber should take all the time it needs, and I’m not so sure having directors fired mid-production paints a picture that the film is in good shape. In addition to behind the scene trouble, there remains a large and potentially self-cannibalizing elephant in the room.
Disney and Marvel have had plans in place since late 2014 to release the highly coveted third installment in the Avengers franchise in May of 2018, just three weeks before Solo. Will this create unwanted competition between two in house franchises? In its third weekend of release, around the same time frame that Solo will be released, Avengers was still making around 36 million dollars at the box office, and the sequel Avengers: Age of Ultron was making 28 million dollars. Could releasing Solo in that time period potentially step on the toes of an expected financial blockbuster in Infinity War? I’m not so sure it won’t, but I trust the number crunchers at Disney know what they are doing.
Solo has put itself in quite the dilemma. Despite all the shake ups behind the scenes of its production, the film is set on being rushed to release in May of 2018. Unfortunately, there is not many other windows in which it can be released as it really can’t follow the new Disney tradition of December releases because of the expanding Hollywood winter season. Its current release in May could potentially cannibalize its companion in the Marvel Cinematic Universe. What to do, what to do… I guess we’ll just wait for May and see what happens.