Tag Archives: Apps

The New Social Healthy World

The fit world is merging with our world step by step. Nowadays, this trend of “Being fit or Staying healthy” has become really popular in our society especially through social media. The old band sport monitors are dead and have been replaced by the smartphones, smartwatches, smart bracelets and phone apps that are connected to these devices in order for them to keep track of our activity.

fitness tech

According to blog.econocom.com, “Mobile devices with fitness apps that monitor our physiological data which can then be shared on the social networks aren’t just fun gadgets but can also promote widespread adoption of connected health.” Which means that these new innovations allow our society to emerge into this trend more in depth and keep motivated in order to reach their personal goals.

However, the real question is what is in these media monitor trackers that makes them a new trend within social media? Well the answer is really simple, they are attracting a lot of consumers because their fashionable style allows people to wear them for any occasion. For example, you can wear it while exercising as well as important events or parties. Another appealing aspect of these devices is that they allow their owners to keep track and motivated by using their personal phone devices. You can be out with your friends and you can still keep track of your personal physical activities because they are connected to your smartphone.

The reason why it is possible can be credited to the creation of many apps that are connected or related to these trends. Experts have created these apps to develop a new digital
healthy world targeting individuals between 18 and 35 years old, which will keep a pattern of staying healthy or being fit.

And this also helps consumers save a lot of money from paying personal trainers, nutritionist, and many other expenses that will help your body to stay in shape because most of them are free. According to digitaltrends.com, “Why fork over your hard earned cash on some newfangled wearable exercise gizmo when you’ve already got a smartphone stowed in your pocket?” which is completely true. If you can get apps that focus on Activity tracker, Workout Guides, Nutrition & Sleep, Exercise Gamification Apps that will benefit you in the long run and keeps you motivated by sharing with your friends through social media. As the New Nike+Running App shows how this new social media world emerges.

According to Aditi Pai in his article for mobi health news, “Global sports and fitness app installations are expected to grow to 248 million in 2017 from 156 million in 2012,” which is a sixty percent rise. Studies have revealed that every person is getting motivated and really into this new society or trend and they are willing to buy fitness sensors that connect to their phones and their social media. So, they could keep motivating themselves and keep track daily of their physical activities and see if they are reaching their goals.

Fitness Tech

“So, the real question is are you ready for this new change into the social world?” Remember it’s not about being fit and having a perfect body, it is about being healthy for your own benefits.

Astrid Araya

She Might Have Saved the Company: Marisa Mayer & Yahoo

Yahoo! had the privilege of being one of the pillars that helped make the Internet the massive idea space, communication hub, and entertainment base that it is today. In its early days Yahoo was a basic page with 200 links to the founders’ favorite websites. In just a few months the page was getting millions of views. Advertising began popping up all over the page, and soon the two founders were making millions of dollars. Eventually the company went public and has been to the top of the market and bottom of the barrel when it comes to Internet and tech companies, with the latter being the more recent situation that Yahoo! seems to be in.

Marisa Mayer After surviving the dotcom bubble at the turn of the century and the fast-paced tech industry, the company is in its 21st year and is no longer the internet superpower it started out as. From 2008 to 2012 there was no discernible leadership, at least none that successfully lead the company anywhere but closer and closer to rock bottom.

Then, in early 2012, Ross Levinsohn was named the interim CEO of Yahoo! By July most of the company and executive were convinced he would be retaining the title long-term, given his many proposed plans for the company for the foreseeable future.

Levinsohn planned to basically gut the company’s tech-based business in order to start competing with media and content production companies. This would involve losing most of the business units in Yahoo and cutting the staff by 10,000 people, but his proposed plan would bring revenue up by 50% before taxes. All seemed well, until soon thereafter, when Levinsohn was informed that Marissa Mayer, a former Google executive, would be taking the position.

Mayer was part of the group that helped found Google. She was experienced and was fit to take over the tech-based company. Mayer went straight to work and changed the company that had been circling the drain.

Levinsohn had aimed to make the company focused on buying media and producing and distributing it through Yahoo! The board of directors that oversaw the appointment of the new CEO, however, were convinced that the company was a product company, focused on producing products that would draw use from the public such as search, mail, and news.

Yahoo Mail AppMayer was the kind of CEO that would focus on the products. She had been in charge of the search feature at Google for a period of time, and had proven that she knew how to make and maintain a product. She immediately took to the company like it was a young start-up. She added to the mobile engineering department, cut down the different web pages from over 100 to 12, started having personal meetings called F.Y.I.’s, and personally assisted in the redesign of the web portal and the mobile application.

A year after being named the CEO, the company’s stock price was up 100%. Tech engineers wanted to work for Yahoo! again. It seemed Yahoo! was on the upswing, which explained why Yahoo! bought the popular blog website Tumblr for $1.1 Billion in June of 2013.

So fast forward two years, and the majority of shareholders want to merge the company with the now downsized, yet successful, AOL. Mayer is desperately fighting to keep the company from downsizing and merging with the once-great web portal. Shareholders believe that a merger would become more profitable than throwing more money into the company whose only real value came from the investments it had made in a foreign internet start-up a decade ago.

AlibabaIn 2004 Yahoo! made a 40% investment in the Chinese-based Internet Company, Alibaba. Over the last decade Alibaba has grown to become the Google, Amazon, and Ebay of China. In 2014 the Company went public and it became apparent to the market that Yahoo was basically worthless and was riding on this investment. Yahoo! was forced to sell its stock in late 2014 to maintain its market value.

Yahoo! has not been able to make enough changes to their look and products under Mayer to gain the strength necessary to keep itself alive in the market. Mayer is insisting in meetings with investors that Yahoo! will find its new “iPod” and will become widely successful once again. Unfortunately it seems like the shareholders are ready to throw in the towel and merge with AOL.

In the fast-paced world of the tech industry it is amazing that Yahoo! has even lasted this long. Companies like MySpace and Zynga have came and left quicker than Yahoo! has lasted. Maybe it is time Yahoo! acted its age and settled for a business that would still net them a $1 billion profit each year. Maybe Mayer is on the cusp of a great discovery. The following weeks may give us an answer.

Thomas Winkelman

NFL Now: Fans Get a Football App

The NFL Now mobile and web application was released this past August to NFL fans everywhere. NFL Now provides game highlights, fantasy updates, news, and NFL Films content to users. There is a paid version ($1.99) where you can skip advertisements altogether and also download more content. With HBO Go just starting up as well as CBS’ addition to streaming content it was only a matter of time until the NFL entered the fray. Many NFL fans across the country were excited and upbeat about the possibilities that this application could have. Below is a commercial that ran before the app’s release.

According to the NFL, this application was visited more than 9 million times since the launch, higher than their predictions estimated. The NFL’s push to dig deeper into content that rights holders pay billions of dollars for is very interesting as well. As Ed Dresser, a former N.B.A. executive stated, “The trick is not to siphon too much value out of the pot being purchased by your rights holders.”

footballThe personalization aspect of NFL Now is what I believe is really going to drive people to download the app. When you first log on you must say what your favorite team is and from that point forward, your main screen is dedicated solely to that team’s content. This is a cool feature because for me all I care about is the Vikings, and if I have the option to get rid of the rest that would be great!

football2In the article entitled “The New NFL Now App – Upon Further Review” New England Patriots tech guru Bob Wallace breaks down NFL Now and what key points to look for as far as an NFL die-hard fan is concerned. This is a great analysis because the majority of people who download this app are big fans of the NFL and would enjoy this inside look. I personally found it interesting that this app had its own original series that you could view. The show “Finding Giants” about the scouting department of the New York Giants seemed to be an interesting concept and something I would like to watch.

One major drawback that some people might see is there is no live programming available on the NFL Now application. Seeing as how the NFL recently signed contracts with channels and DirecTV for billions of dollars to broadcast NFL games, the NFL is a few years away at the least to stream games over their own service. Personally I do not see this happening for many years but that is just my opinion.

football3With NFL Now bursting onto the scene as a viable streaming service, the NFL has again strengthened its already mighty hold on sports content and popularity. NFL Now, even being newly released, has the ability to become a household name for sports fans everywhere. NFL Now is again looking to be a successful addition to the already powerful NFL machine.

What would you like to see added to the NFL Now app in the future? How do you think the prior popularity of the NFL gives this app a head start among other professional sporting applications to be released in the future?

Brice Berger

DOWNLOAD THE MILLION$: Distributing Mobile Apps

Mobile applications have a vital role in the wireless industry of smart phones, tablets, and IPODS. Many app developers have found it a challenging business to be in creating a product that will find success and provide revenue out of it. But in fact, projected revenues for next year for mobile apps is whopping $13 billion. Developers can work part-time, full-time, or just as a hobby to make the next big hit. But, the real question is how are they making this money?

appsBen Hanley, senior product manager at Evans Data answers with, “We expect the industry to mature, over time you will see the proportion of full-time developers grow relative to the other major profiles.” Fierce Developer The word “mature,” I think, is an appropriate word to use as a description of both the technology as well as money to be made through creativity.

With this rapidly growing industry the structure of distribution has to adjust to this newer technology. Just like with any new item on the market today there needs to be a plan for how revenue will be made, and how the item will continue in the “long-tail of things” according to Jeffrey Ulin’s Rule of Distribution.

A couple of larger companies that program apps (OneLouder, Riverman Media) have found successful routes of doing just this. OneLouder is a social mobile app developer company that offers free app downloads for the consumer. Their plan is to generate revenue through advertising within the app, and to lock-in loyal long-tail consumers they create by updating the app once a week. They launched the business by having a clear cut vision of what exactly they want, and sold the pitch to capital firms to back their operation.

As for Riverman Media, they have a different method for creating profit. They sell their apps ranging from $0.99-2.99 per downloaded 2D game. They focus on making quality games that will keep loyal consumers coming back for more. Their strategy is to create quality games at a low cost with minimum employees. They do this so they can self-support and have no outside source conflicting on programming ideas because of investments.

apps2There are other ways in order to create money out of a “free” mobile app. Along with the upfront cost of downloads and in-game advertising there are other ways: level advancement costs, hints, special purchases, and free trials with later subscription costs. App designers need to figure out how they want to generate revenue. The Utility-Engagement Model shows the way in which one should look at constructing a game and what the goal and vision is in creating the application. For a better understanding of the model here are some bullets to make sense of it all.

•Utility, meaning how useful a person finds the app

•Engagement, meaning how often a person uses the app

•Value, meaning how much the person likes what the app provides, relative to the universe of other options

Flappy Bird as a prime example of an independent programming studio gathering the green president faced paper, we all so desire. The game was created in 2013 in a Vietnam-based developing company. The creator locked down the in-game advertising model of the game and made $50,000 per day from this.

It seems that most app creators are within a studio setting and are working full-time, but there have been some who have figured out how to make money on their own. With all the resources available online today do you think it possible to use your own imagination and create a new mobile app hit? Will the app market continue to mature and be a money maker and job maker?

Stacey Krull