The Success and Future of the Marvel Cinematic Universe

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For the past 10 years Marvel has been able to create success by producing twenty movies that fans have fallen in love over. How has Marvel managed to keep the attention of moviegoers through the span of movies, and how have they been more successful than other movie companies? According to the director of Captain America Civil War and Winter Soldier it is simple, “They don’t have Kevin Fiege.”

There is more that helps point us to how Marvel has been so successful. For starters, Marvel constantly puts out good movies. The consistent quality over the course of these past ten years has been impressive. There is no true standout “bad” movie in this series of movies. Kevin Fiege, who oversees the whole Marvel Cinematic Universe, does a very good job of planning most of the movies almost three years in advance of their release.

According to Paul Bettany, who voiced Jarvis and played the character of Vision in a handful of the Marvel movies, “The movies are made by fans…Their love for these stories is really infectious and you become really invested, and there’s a lot of invested people beyond the financials of it all.”

On top of that they have been able to connect every movie together in a 20-movie series! The interconnection of the Marvel Cinematic Universe is something that no other movie franchise has done successfully or even tried. In an article written by Peter Suderman over at Vox.com, he talks about how the connection is almost like the MCU is more like a serialized television show than a collection of marginally related movies. Each movie is just another piece of a television series except they are released 6 months apart and are two hours long.

Now all of this is great and all, but what happens when so many of the actors that play major roles in the movies leave the company. The MCU was originally built off the three characters of Thor, Captain America, and Iron Man and all three have contracts with Marvel ending in the next couple of years. Robert Downey Jr., Chris Evans, and Chris Hemsworth all have talked about how Avengers 4 may be their last movies in the MCU. There have been rumors about Chris Hemsworth doing one last Thor movie and Chris Evans has stated he is open for a contract renegotiation with Marvel but nothing is set in stone. On top of that Mark Ruffalo (Hulk), Chris Pratt (Star Lord), Jeremy Renner (Hawkeye), Tom Hiddleston (Loki), and Samuel L. Jackson all have just one or two movies left on their contract.

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If all of these characters end up leaving what does that mean for the franchise? They have to try and get fans to fall in love with the new characters like they did with Thor, Captain America, and Iron Man. The new characters need to be memorable and Marvel already started to do this with the characters of Spiderman, Black Panther, and to some extent Ant-Man.

Moving forward with Avengers 4, the next movie that is supposed to explain everything from the tragic ending of Avengers Infinity War. (SPOILERS AHEAD THROUGH INFINITY WAR!) With characters like Spiderman and Black Panther turning to dust in the final scenes, fans are eager to see what will happen and how these characters might come back. We can assume all of the characters who died will return due to their future releases of sequels in the coming years. Many fans speculate that Captain Marvel, whose beacon is seen at the end of Avengers Infinity War is a huge key to what will happen.

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Also, a theory has been floating around about quantum realms and time travel thanks to the recent Ant-Man movie. However, with no trailer released yet, we will all just have to wait and see what crazy spin Marvel will throw at us next.

-Brandon Haraldson

4 thoughts on “The Success and Future of the Marvel Cinematic Universe

  1. The fact that a studio has a pretty flawless track record when it comes to producing films is quite outstanding. The recent news of the Guardians of the Galaxy 3 director being fired really makes me curious to see how Marvel reacts. This is one of the first big controversies for the company, that hopefully doesn’t result in the first “bad” Guardians movie.

  2. Marvel makes it look too easy. We’re so used to seeing the new installment of the franchise every six months that we haven’t really had a chance to step back and ask “how are they so consistent?”. If you think about how many terrible sequels there are out there compared to how few “bad” Marvel movies that exist, it’s truly astounding that they have maintained the level of success they have over the past ten years.

  3. I feel like the MCU is the biggest contributor to the golden age of superhero movies we are in right now. The MCU has inspired many copycat cinematic universes that haven’t gained as much critical praise as the MCU. Overall I’m excited to see what will happen to the MCU in the future

  4. It always amazed me how well the Marvel movies are put together. They took over ten years and 20 films to tell one story and I loved every second of it. I can’t wait to see how they continue after Avengers 4.

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