I just started my Digital Media Leadership Internship at NRG Media in Waterloo a few weeks ago, and I am one of three UNI Digital Media students interning here. I absolutely love this work environment! For those of you who don’t know, NRG Media is the home of four radio stations: 107.3 The Party, 105.7 KOKZ, Rock 108, and News Talk 1540 KXEL.
The Jocks, or radio DJs, are incredibly fun to be around and they are eager to teach the interns all about how their station operates. This is what I think is the best part about this internship—I’m not running meaningless errands, but I am learning about every element of this company.
So far I have gotten a chance to talk with the sales department, do some promotional work, and hang out with a few of the Jocks. Plans for the rest of the internship include sitting down one-on-one with people from each station and learning in-depth about it. If I find I am interested in one particular part of the company, I can spend more of my time as an intern there learning as much as possible.
But enough of the broad details. You may be asking yourself, “what would an intern at a radio station even do?” The answer: Everything!
My schedule consists of a combination between office hours and outside promotional events, or remotes. During office hours, I get to design promotional pieces or talk with the jocks. During the remotes, I help set up the equipment and talk with the community as the event is going on. For instance, last week The Party was at various locations trying to get people to sign up to win Shawn Mendes tickets.
As interns, we handed out swag and talked to people to encourage them to sign up. I find the remotes to be extremely fun! The radio stations have a packed schedule this summer so if you see one of the vehicles come and say Hi! You can catch us at the Sturgis Falls Parade this coming weekend—Hope to see you there!