We’re off to Austin for the NAB Radio Show!

The Digital Media Leadership program is sponsoring a group of University of Northern Iowa students, and we are heading to Austin, Texas to attend the NAB Radio Show this week!

NAB Radio ShowAs students, we have a unique perspective going in, since we are learning about an ever-evolving industry. Many of the seminars will pose a great opportunity to gain information on what’s happening in the media industry right now, as well as trends for the future.

The NAB radio show encourages “young professionals” to attend, and we are excited about a series of sessions geared towards how to start out, and how to continue to succeed in the industry.

NAB Radio ShowOne seminar is titled, “Whose Job is it Anyway?” and tackles the issues of skill gaps and hiring demands in a multimedia environment. The session features a panel of executives and sales managers that will provide valuable insight to those preparing to enter the digital media job market.

On the other side of the spectrum, seminars based on content or industry trends will bring real-world perspective to lessons learned in the classroom straight from the industry professionals that would know it best.

One that seems particularly intriguing is titled, “Content Cross Training,” and deals with the best ways for radio stations to bridge their brands and marketing into social media outlets as well as new media platforms. For a younger generation of prospective employees, the perspective of people who have worked in the industry, possibly for decades, provides a healthy contrast to our own everyday use of social media.

Beyond the seminars, the NAB Radio Show will also provide us with networking opportunities on the exhibitor floor and through the career fair. We will explore the exhibitor hall and will have an opportunity to see the newest and best technology that companies have to offer. This also will us will give us a behind-the-scenes peek at where the technology is headed, and what the industry may look like in the next few years.

We will also have the chance to network through the career fair, and interact one-on-one with possible employers from many areas of the media industry. This may lead to future job opportunities, or simply provide helpful insight into what media companies are looking for in their prospective employees.

We are ready and excited for all the experiences that we will have as a result of this trip, and it promises to be a good experience to expand on what we are learning in the classroom. After we return, look for our roundup of some of the highlights from our Austin adventure!

-Taylor Lien

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