There has been a lot of hype around the new Fox Sports 1 station being the second best sports broadcasting company lately, but are people overlooking other sports broadcasting companies? CBS Sports would be the first to say that people are jumping on the Fox Sports bandwagon too soon.
CBS broadcasts more than 25 men’s and women’s collegiate sports. They broadcast more than 400 live sporting events in a calendar year. CBS Sports is focused on collegiate athletics, as it will broadcast over 50 college football games and over 200 college basketball games this season.
CBS Sports Radio
“In this era of growing multimedia platforms, the addition of a national radio network to CBS Sports’ broadcast, cable and digital properties allows us to extend the storied CBS Sports brand to radio listeners across the country,” said Sean McManus, Chairman, CBS Sports. “We are pleased CBS Sports Radio will allow fans to consume CBS Sports content on a different platform from some of the most recognizable and respected broadcasters in the industry.” To read more about this, click here.
CBS has a very different strategy than that of its competitors, and that will not change with the launching of Fox Sports 1. “We’re not directly responding to what they’re doing by changing or altering our strategy,” Said McManus.
CBS is taking a very different route, instead of putting in hundreds of millions of dollars towards sports rights. CBS is playing it a little more conservative and not taking the big risks that Fox is. “We are trying to build our company more slowly and more strategically,” said McManus.
Let’s Compare the Two
FOX has the advantage when it comes to MLB, NASCAR, and UFC, as CBS doesn’t have live coverage of those sports. CBS has the advantage in Golf and Tennis as FOX doesn’t have coverage of that, until 2015 when they will cover the US Open.
CBS has a huge advantage in college basketball. They have a partnership with Turner Sports (TNT, TBS) for March Madness. CBS hosts the Final Four every year and that brings in a lot of viewership and boosts their ratings.
The two are essentially equal when it comes to NFL as FOX covers the NFC and CBS covers the AFC. They alternate the Super Bowl between each other. Here is a video of Chairman, Sean McManus, talking about the preparations of and details of covering a Superbowl.
Fox Sports has definitely done the most lately to make it seem like they are the apparent leader of the two, but I think it depends on the person and their taste of sports. I like the way that CBS has taken the lower route and played it slow. They already have a lock down on College Basketball and Golf. They’re equal when it comes to NFL, so it’s all up for debate.
What does the ‘Fox’ say to that? And what do you think—is CBS a contender?
– Acie Glassford