The NFL Now mobile and web application was released this past August to NFL fans everywhere. NFL Now provides game highlights, fantasy updates, news, and NFL Films content to users. There is a paid version ($1.99) where you can skip advertisements altogether and also download more content. With HBO Go just starting up as well as CBS’ addition to streaming content it was only a matter of time until the NFL entered the fray. Many NFL fans across the country were excited and upbeat about the possibilities that this application could have. Below is a commercial that ran before the app’s release.
According to the NFL, this application was visited more than 9 million times since the launch, higher than their predictions estimated. The NFL’s push to dig deeper into content that rights holders pay billions of dollars for is very interesting as well. As Ed Dresser, a former N.B.A. executive stated, “The trick is not to siphon too much value out of the pot being purchased by your rights holders.”
The personalization aspect of NFL Now is what I believe is really going to drive people to download the app. When you first log on you must say what your favorite team is and from that point forward, your main screen is dedicated solely to that team’s content. This is a cool feature because for me all I care about is the Vikings, and if I have the option to get rid of the rest that would be great!
In the article entitled “The New NFL Now App – Upon Further Review” New England Patriots tech guru Bob Wallace breaks down NFL Now and what key points to look for as far as an NFL die-hard fan is concerned. This is a great analysis because the majority of people who download this app are big fans of the NFL and would enjoy this inside look. I personally found it interesting that this app had its own original series that you could view. The show “Finding Giants” about the scouting department of the New York Giants seemed to be an interesting concept and something I would like to watch.
One major drawback that some people might see is there is no live programming available on the NFL Now application. Seeing as how the NFL recently signed contracts with channels and DirecTV for billions of dollars to broadcast NFL games, the NFL is a few years away at the least to stream games over their own service. Personally I do not see this happening for many years but that is just my opinion.
With NFL Now bursting onto the scene as a viable streaming service, the NFL has again strengthened its already mighty hold on sports content and popularity. NFL Now, even being newly released, has the ability to become a household name for sports fans everywhere. NFL Now is again looking to be a successful addition to the already powerful NFL machine.
What would you like to see added to the NFL Now app in the future? How do you think the prior popularity of the NFL gives this app a head start among other professional sporting applications to be released in the future?
– Brice Berger