Another year, another NAB Show. As UNI Digital Media students prepare for this year’s National Association of Broadcasters (NAB) Show, there are a variety of trends and topics to see and experience. An interest of this year’s showgoers was how TV technology is changing to create better content, and one of the biggest things on display at the 2017 NAB Show for TV is the next generation of TV, dubbed ATSC 3.0.
This new generation of technology creates a lot of new possibilities when it comes to the broadcasting of TV. With higher quality screens becoming more popular, broadcasts will now be able to handle 4K Ultra HD when the ATSC 3.0 standard goes into effect. High Dynamic Range (HDR) footage will also be able to be fully utilized thanks to this new standard.
This new ATSC 3.0 standard will be highlighted at the 2017 NAB Show this year in the NextGen TV Hub. This hub will showcase all of the benefits of the new ATSC 3.0 standard and will also be showing off a local broadcast from KLSV-LD utilizing this new technology. LG has gotten in on the ground floor of this technology and will be airing the ATSC 3.0 broadcast on TV’s that support the new standard. The technology will soon be included in all new TV’s, in preparation for 4K and HDR screens becoming mainstream. This new technology will also be utilized during the broadcast of the 2018 Olympic Winter Games from South Korea.
Other TV markets have been testing this new broadcast technology in places like North Carolina, Washington DC, Portland and Madison, Wisconsin. The FCC is allowing stations to begin using this new standard on voluntary basis, as well as issuing experimental licenses for those who wish to test out ATSC 3.0.
This new standard isn’t limited to the broadcast and TV industries, however. There is a strong possibility that the mobile, automotive and home technology industries will also take advantage of this new standard, as content is being viewed on more than just TV’s today. ATSC 3.0 and its automotive uses will be highlighted at this year’s show, as well as other industries, at the ATSC 3.0 Pavilion.
-Mitch Diamond, Chris Dummer, Taylor Peterson