NAB 2018: Immersing Fans in Sports Broadcasting

Sports have always been a major cornerstone of America’s favorite past time. It’s one of the best forms of entertainment and engagement for millions of people. There were a number of sports exhibitors at this years NAB Show: Sportradar, FOX Sports, Neilson eSports, NBC Sports Digital & Playmaker Media, Glory Sports International, Fan Controlled Football League, and more. They were all there to demonstrate their upcoming tech in the online sports industry.

Not only has the world of sports been changing greatly, but the way we deliver and showcase this content has revamped the way we become immersed in the game. Here are some of the things we got to experience and hear at the NAB Show!

NAB 2018 SportsWatching sports has always brought up-close action directly to fans. This has all been done with new tech, trends, production quality, non-stop sports coverage, social media, etc. Loyal fans demand only the best quality video, anywhere, at anytime. This has set new challenges for online sports agencies and how they deliver content. It has to set the new bar for quality entertainment and action that all fans can really get immersed in.

At the session “Speed, Position, Power – Connecting Today’s Sports Fans with Data” a panelist from Sportradar discussed the importance of small details that can be delivered to the audience in ways that make huge impacts on the way we watch sports. Not only data that we get from the action of the plays, but the action happening behind the scenes and in between plays. They showcased their website design and how it could take tremendous amounts of data and compress it to the point where fans have easy access to what they want to see from their favorite sports team.

Many announcements of new ways of delivering sports content were made through the week at NAB. But there was one whole brand new way to actually be part of the sports team. Fan Controlled Football League (FCFL) announced that will officially launch early of 2019 with their newest partner, Twitch. It’s the very first of its kind of interactive sports game platform.

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Real football teams ran by the fans. They control the plays, roster, and earn fan tokens throughout season. All of this is done in real time using the Twitch platform. “This is the closest you can get to managing your own football team. For the first time ever, fans actually control what they want to see.” This new type of sports platform will become the next big leap forward for the world of sports and the way we engage with it.

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So next time you sit down with the bag of chips on the couch and tune into the sports channel, be ready for some of the newest advancements in the world of sports entertainment. Between the content that is being delivered, the data being researched, or even the way fans play the game, sports will continue to be one of America’s most enjoyable pastimes.

-Nick Langel

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