NAB 2018: A Closer Look at Booths and Exhibits

When attending a convention the size of NAB, things can feel a bit overwhelming at times. With a whopping 1700 booths and exhibitors, an even more impressive 100,000 attendees, and three multi-floored convention halls the size of multiple football fields, at times it was difficult to know exactly where to start and what to look out for. So naturally, we explored, and with exploration comes discovery. As we attempted to scour every square inch of the Las Vegas Convention center, all while of course picking up some cool “swag”, we encountered some really interesting booths showing off their latest technology advances.

NAB 2018 Cheqroom

YI Technology, pronounced like the letter “E”, was one of the companies we encountered in the central convention center. YI is a tech company based out of China that specializes in action and mirrorless cameras, but at NAB they were there to show some of their latest advancements. In 2018, YI is planning on joining the growing trend of virtual reality as they unveiled their latest cameras capable of 3D-VR, 3D 360 degree cameras, and a specialized 3D virtual reality camera.

Talking with one of their representatives, they spoke about how YI sees virtual reality as the future of video content. “Virtual reality is really just in its beginning stages at this point in time. Who knows, we might even see schools of the future being taught completely through virtual reality.” The perspective that YI has on VR was something that really intrigued us. Right now it really does feel as if virtual reality is a bit of a niche market, but with major tech companies like YI making strong advances with the technology, we really could see VR becoming more and more consumer friendly.

Another exhibitor that stood out among the masses was the Aputure booth. Aputure is a media company that specializes in lighting technology for video production and photography. Fittingly, the booth was decked out with their latest models ranging from high end, to more consumer and student friendly lighting kits. Additionally, throughout the convention Aputure brought in many different YouTubers and Social Influencers that gave presentations on how they use lighting within their content.

On our last day of the convention Aputure brought in Levi Allen, a YouTuber and filmmaker from Left Coast Media. He gave a presentation on his various lighting techniques that he uses within his business and channel, and also showed us some live demonstrations using the Aputure lights. At the end of his presentation, his words resonated with a few of us. “I want you to all go out and create something and share it with the world. What’s the point of making stuff if you’re not going to share and let people experience in it?” His words were really inspiring, and a good way to round out the convention as we finished producing some of our own media projects about the NAB show.

These were merely two of the almost 2000 booths featured at the NAB show. Some other standouts were the Avid Booth, where they showed off their much maligned (at least by some digital media students) editing software; Cheqroom, a European company specializing in equipment checkout software; and of course the “dancing” robot presented by BOLT.

The sheer number of companies and booths in attendance really showed us students how many opportunities there are in the media industry. We were able to network, get a glimpse into some new tech we may be adding to our toolkits in the near future, and of course you know we scooped up whatever free goodies we could get our hands on. Interestingly enough, most of the free “swag” we received was just different branded tote bags, but we of course were thankful nonetheless. Once our time at the convention came to an end, we headed out the doors of the Las Vegas Convention center, bags in hand, and hundreds of different company names to Google when we got home to look for job and internship opportunities. NAB 2018 was a success, to say the least.

-Tristan Bennett

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