NAB 2018: Broadcasting and Beyond!

The moment has come and gone. The 2018 National Association of Broadcasters show was held in Las Vegas, Nevada. From April 9 through 11,  a group of ten Digital Media students from the University of Northern Iowa ventured to this brightly lit city to experience and learn all that is new and progressing in the media industry. Panels about the creation of a major movement for film, question and answer sessions with famous cinematographers, educational panels about new and advancing technologies greeted us, and that didn’t include all the exhibits and companies showcasing their products and networks.

NAB 2018

On April 9th, a series of panels, titled the Creative Masters Series, spoke about the ever-changing methods that are defining the film industry. The opening panel, discussed the recent Marvel superhero film, Black Panther, and the process of making a superhero film like no other. Editor Michael P. Shawver, sound designer Steve Boeddeker, and visual effects supervisor Geoffrey Baumann answered questions about the process of creating such a culturally involved film, as well as explaining the details of creating the Marvel blockbuster. The three guests showed pieces from the film that best explained their creative process.

The second panel was a question and answer panel focusing on the director of photography, Janusz Kaminski, known for his work with many films directed by Steven Spielberg, like Saving Private Ryan, Minority Report, BFG, and Ready Player One. It was eye opening experience to sit in on the discussion focusing on how cinematography has changed through the years. Kaminski talked about how quickly the technology has changed, and the different tactics used to create those scenes and shots that made these films. He explained how cinematography is an art form more than anything else, showing clips of his works that further explained his process for each movie. His shared his distaste for using CGI, and the struggles a cinematographer faces with visual effects technology.

The final panel of the Creative Master Series was titled “Jessica Jones: The Art of Darkness,” with panelists, Melissa Rosenberg, the series creator, executive producer and showrunner, Tony D’Amore, the series colorist, encore, and Manuel Billeter, the director of photography. This panel brought to light how the Netflix Marvel series itself has changed the concept of the original superhero movie through a darker plot, encompassing the strength of the female protagonist. Each panel gave insight into the film industry and the changes being made in creating  new stories.

All of the exhibits gave way to an experience of a lifetime. Being able to see all the new products that have recently came out and are coming soon to the world of broadcasting. When visiting the exhibitor hall you get a new experience at every booth. One exhibitor hall focused on the technology, with a lot of sound boards, cameras, drones, and virtual reality equipment displayed allowing viewers to mess around with the products themselves.

The NAB Show allowed ten UNI Digital Media students to see and attend sessions and panels discussing a wide range of topics. They saw and met with exhibitors from all around the world, and were given a chance to look into the world of digital media a little closer. There were hands on exhibits showcasing virtual reality, artificial intelligence, and sports broadcasting. The world of digital media is always changing, which means our students are always learning!

-Taylor Horvatich

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