NAB 2017- Virtual Reality is Sick!* (*Caution, may cause nausea)

We’re back from Las Vegas, and we are telling the whole world about what happened there, or at least our handful of internet followers! We went to the 2017 National Association of Broadcasters Show to explore existing and future Virtual Reality technologies and uses. The NAB Show gave us an extensive look at solutions industry professionals are implementing in order to push VR technologies into the media market and into our society.

Virtual Reality

We previously mentioned concerns with nausea, and we immediately discussed these issues with Edwin Rogers, owner of VR Video. Rogers, featured in our video below, said that the industry is combating some of these issues with body stabilization and other production techniques.

The newest rage in VR is 4K resolution. 4K creates beautifully immersive footage, but also requires massive files. As we know, this presents various issues for those with slow bandwidth and little storage. Currently there isn’t much of a solution for these massive files, just a suggestion to “throw money at bandwidth” via Google. The point is, we are somewhat ahead of ourselves, and the industry needs to catch up on viable options for file sharing.

Our final area of investigation involved our curiosity about consumer adoption. Sure, VR is a great tool for filmmakers and entertainers, but how can it be integrated into society? Augmented reality provides a look at existing environments that are able to be altered in order to create plans, such as realtors providing frames for future construction, or the plans of a building for a firefighter entering a dangerous area never explored previously. The point is, virtual reality is here and bigger than ever, and you might find yourself using this technology in your own field regardless of your affiliation to video production.

Here is the short video we created about our VR Adventure!

You can also check out a more personal documentation of our journey, thanks to our team member Josh Berendes, through his Daily Doc’s featured on his YouTube! (Like and subscribe, which we have to say for the sake of shutting up Josh.)

The benefits of traveling to Las Vegas as students were staggering. To be able to witness the media industry from production to distribution, including cinematography, directing, engineering, etc. gave us a one-of-a-kind opportunity to really decide what we want to pursue in this industry. It isn’t often that a university program is able to fund students to attend this sort of event. We are truly thankful to UNI Digital Media Leadership for the opportunity. It was a once in a lifetime experience!

– Josh Berendes, Marielle Gaiser, Tom Randolph & Kyle Stoutenberg

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