Low Budget, Pro Look: How to make your Media Look Professional

How can I spend a little, but get a lot?

That is the question for thousands of filmmakers at the 2015 National Association of Broadcasters Show in Las Vegas. And it is an ongoing question for college students and young filmmakers across the country.

While we saw plenty of professional grade cameras and equipment from companies like RED and ARRI, we took a deeper look into what “prosumer” technology has to offer.

CameraBrand new equipment at the Show this year included Canon’s XC10, a small professional grade camera that is similar to the Panasonic Lumix GH4 and the Sony A7s. All of these cameras are under $2500 and will shoot in stunning 4K resolution.

By creating simpler, less expensive cameras these businesses open their target audience up to a new and younger market. These cameras also work with professional editing software such as Final Cut Pro X, Adobe Premiere Pro, and Avid.

Another big topic in the film and videography world this year was the proliferation of drones. Aerial technology is sweeping the country, making it easy and relatively cheap to attach a lightweight camera, such as a GoPro, and send it into the sky for a perfect high-in-the-sky shot.

So how do you make a low budget movie look professional?

With affordable equipment and creativity, anything is possible. By going the extra mile, by putting in the time, and by obtaining the necessary resources, you can slowly gain experience and work your way up the ladder.

-Austin Hansen


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