The Arm-Chair Festival Experience and the Success of Ultra Live

Over the past few years of growth of the festival scene and development of the festival marketplace as well, Ultra Music Festival of Miami Florida has constantly grown and shown itself to be wildly successful in both defining itself as the premiere United States electronic music festival.

The rapid and wild success of Ultra Music Festival has been largely associated with the rising festival economy. There is much more to the growing success of a festival of this scale than a simple rise in demand, as it maintains its status as the premiere electronic music festival in the United States.

Ultra has thrived, not only by connecting with fans during the festival, but also by keeping the hype for the Miami location of the festival going year-round, through a creative approach of expansion paired with successful marketing techniques.

Ultra

One of the most important elements in the success of Ultra Music Festival and Ultra Music Worldwide over the past years is the way they have maintained a strong social media presence with old and new fans on a worldwide scale.

Over the past few years Ultra has grown their live streaming and recording in Miami and at worldwide events such as Ultra Brazil and Ultra Japan. The main event of Ultra Miami itself garners a staggering 14 million unique viewers over the course of the weekend in 2016 while being streaming in an impressive 152 countries around the world.

A strong media presence has helped the continued expansion of Ultra Worldwide events, with some of the lowest undercard names such as Party Favor (seen in the video embedded here) getting entire dedicated streams early in the day as well as published later through. Big-name artists of Ultra have received some viewership over the  years.  They have become thorough in covering the entire experiences, with such low-tier artists receiving this kind of exposure with the additions of new streaming features as well.

2016 marked another year of expansion into the streaming experience that Ultra offers for a fair bit of reasons as well. With Ultra Live including interviews and exclusive content behind the scenes with the creative talents behind ultra, even those who couldn’t make it to the crowned jewel of the Ultra Miami event, there was still advertising done on a massive scale through those who streamed and enjoyed Ultra Music Festival from the comfort of their homes.

Winning the DJ Mag #1 music festival worldwide in 2016 shows much of the success of these expansive and staggering social media campaigns that Ultra Music Festival has garnered over years past. With Ultra Music Festival selling out to the maximum 165,000 sized crowd for the 4th year in a row, it’s sure that the festival streaming and immersive media experience they provide will only bolster the already monumental hype for the annual event.

Tom Randolph

One thought on “The Arm-Chair Festival Experience and the Success of Ultra Live

  1. I have been a festival goer for about 6 years now since I live about 45 minutes from Austin and go to SXSW. Having Ultra live stream has enabled me to be there without spending a ton of money.

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