“You’re in kid.” Those are the words that started it all. Those words ended my interview, and I began my Digital Media Leadership Internship a few weeks ago. I am a fourth-year UNI student currently double majoring in Digital Media Leadership and Digital Media Production with an International Business minor. This summer I am interning at Cedar Valley Broadcasting’s radio station 1650 The Fan!
What is 1650 The Fan? It is more than simply a sports radio station. As my supervisor, would say, it is “The Official Station for Cyclone Nation”. It is also home to the Chicago Cubs as well as many other sport teams. You can tune in every weekday 6-8am to listen to “Foster on the Fan.” The station’s new summer branding slogan is “Get Maximum Sports.” Cedar Valley Broadcasting is also home to two other radio networks: 93.5 The Mix and Cruisin’ KCFI. While I am exposed to all three radio station, my internship falls under the supervision of Bob Foster, program director of the sports network, 1650 The Fan.
My job is to help promote the radio station through video! Although this may seem unusual for a radio station, since audio is their main medium and focus, transitioning to some form of video makes sense, especially with the rise of the Internet and social media. A common misconception is that radio is dying. After starting my internship, I quickly learned that it is not the case. While radio is declining, there is still a wide audience for it. My job is to help reach out to this audience, as well as new potential audience members who fit in the target demographic, and increase their interest and excitement for this sports network.
I usually go to the station for two hours, 10am-12pm, three days a week. During those six hours, I talk with and learn from my supervisor about many things. Sometimes we talk about future video projects, other times Mr. Foster teaches me how the radio network works. A few days ago, we talked about branding for the station. We have a reciprocity policy: I learn from him and he learns from me. It comes naturally. You can learn a lot from the different perspective and point of view of another person, especially with generational differences.
The main focus of my internship is to create promotional videos. Usually the first week is pre-production, in which we do creative exercise, discuss the layout and plan the shots. Then we go into production. This is done outside of the six hours, and usually in one day. After we finish filming, I complete post-production and upload the videos to 1650 The Fans’ YouTube channel. I have also worked on finding copyright free music for 1650 The Fan’s promos that air on their network.
I recently finished editing and uploading a series of videos from the ISU Tailgate Tour in Waterloo. I am just starting the pre-production phase of two video projects which I will be filming within the next two weeks. I am looking forward to what I will learn as an intern at 1650 The Fan!