Category Archives: Technology

Technology Trends & Issues on Modern Media Mix

Cameras for Video: Wrong on Purpose?

Since photography became popular in the mid 1950’s, two major brands, Canon and Nikon, have held the top spots in the consumer camera market. But with the start of the new millennium, many users want more from their digital camera, including video capability. Within the last 5-7 years, more companies have gotten into the camera game and excelled at video. Canon and Nikon, along with Sony and Panasonic, have released cameras where video and photo abilities are of equal importance. Let’s see who is winning the video race as of Fall 2016 and what may come in the near future.

camerasCanon, Nikon, Panasonic and Sony all make great cameras for video, Canon’s top contenders are the newly released 5D Mark IV and 1Dx Mark II. Nikon has its D5 and D500 and Panasonic’s top cameras for video are its GH4 and G7. Sony’s top cameras for video are the A7s II, the A7r II and the A6300. These cameras have different sensors, both in size and megapixels, different bodies and features, and different lens compatibility, all of which make them good contenders for top quality cameras for video in 2016.

Each of these cameras have different features and specs that put them in different spots in the market. Canon’s two cameras have 4K video recording, Canon’s Dual Pixel Auto Focus. Audio in and out, as well as the ability to external record video, but only at 1080p. Externally recording video has its benefits, which can be seen here.

Nikon has similar features, but with some key differences. You still get 4K and audio in and outs, but the autofocus in video movie is not as developed. You also get to externally record, but at full 4K resolution, which is a plus.

Panasonic also retains similar features seen in both Canon and Nikon. You still get 4K video, audio in and out, and the ability to record externally in 4K, but there are some extra features as well. You get things like Zebra stripes, slow motion video and picture profiles. Video professionals insist on having these features in their cameras, so Panasonic did the right thing in including them.

Sony, the final manufacturer making moves in camera for video also includes many features for video in the above mentioned cameras. 4K video, autofocus in video mode, picture profiles, audio in and out, external recording in 4K and slow motion. A comparison with some of the cameras mentioned earlier in this article can be found here

There is more that sets these cameras apart however. Canon, Nikon and Panasonic all have a flaw that can prove fatal for those looking to buy an awesome camera for photo and video. All three of these manufacturers crop the video in order to record 4K content.

cameras  cameras

Sony is the only manufacturer to execute 4K recording properly, without the need for cropping. So it begs the question. If it is possible, why isn’t everyone doing it? A possible answer to this could be that these manufacturers do not think their consumers care enough for it. Another reason could be that the issue can be worked around, therefore it is OK that the crop is present. This article looks at the reasoning from a technical perspective.

If I were to pick a camera to user personally, it would more than likely be a Sony. The A6300 and the A7s II are my favorite. They both do everything I look for in a camera for video. There are many other aspects besides technical specs that go into the purchase of equipment. It will be interesting to see if these shortcomings will be enough to get video professionals to switch brands.

Chris Dummer

NAB Show 2016 Recap

Ten students from the University of Northern Iowa had the opportunity to participate in the 3rd Annual Expedition to the NAB Show in Las Vegas this spring. They studied everything from post production editing and media distribution to the latest trends in virtual reality. Check out their videos on the UNI Digital Media Leadership YouTube channel and like our Facebook Page for more post-show updates!

NAB Show 2016 Overview

Here is an overview of the NAB Show 2016. This will give you look and the size and scope of the convention and a taste of the fun these students had.

 

Post Production Overview

Check out the latest in post production software and equipment. These students got a firsthand look at the latest products from companies like Black Magic, Adobe, and GoPro.

 

Virtual Reality

Virtual Reality was a hot topic this year at the NAB Show. Media producers are experimenting with new ways of storytelling and incorporating VR into new media work flows.

Media Distribution

The world of media distribution is constantly changing and the sources of revenue for content has shifted a lot in the last few years. See how come companies are staying ahead of the curve.

 

Special thanks to the IBA for making this trip possible! We’re looking forward to next year’s trip and planning to bring you more great content straight from the NAB Show floor.

NAB Show 2016 UNI Digital Media Leadership

2016 NAB Show Welcomes Young Professionals

In a large convention center in the magical city of Las Vegas, Nevada, media professionals, CEO’s, managers, owners, innovators, programmers and several high profile players in the media industry gather to meet, speak, and discover new technologies in the media industry. This convention center is the home of the NAB Show. Even though there are a lot of “suits” at the NAB Show, they also allow young professionals and students to come and explore the media industry and meet some of the amazing people who have built this industry to the prestigious level it is at. These young professionals not only have the privilege to learn from such incredible people who have built this industry, but the people who built it have the opportunity to teach the future leaders and innovators of this crazy and extravagant world of the media industry.

Welcome to Las VegasWith unique opportunities to talk with such distinguished media professionals, listen in on valuable information sessions on a wide variety of topics, and attend a career fair allowing us to hand our resume to potential employers in the industry, the NAB Show is, in several ways, catering to young professionals in the media field. Attendees can tour the exhibit floor, decked out with all of the biggest companies’ newest gadgets and equipment. With so much to do, there is never a dull moment, and certainly no moment we would want to miss taking advantage of. As up and coming media professionals, there is no better place for us to gain insight into the industry and the career opportunities available at the NAB Show. Therefore, bring on the exhibits, sessions, and interviews; the UNI Media Leaders are ready to take on LAs Vegas and work some media!

NAB Show Panel

Even though we are small group from UNI, there are still several other young professionals attending the NAB Show. This allows us to compete for the attention of the media professionals in the media industry and shows us the competition we will face when applying for jobs in the future. This also allows us to meet young professionals from around the country and hopefully network with them. It obviously is important to network with the current media professionals but networking with other young media professionals can hopefully lead to future employment or collaboration in the media industry.

As students in the Digital Media Program at UNI, we are looking to take away a wealth of newfound knowledge and firsthand experiences, such as networking with all of the professionals at the show. These opportunities will help us to advance our education and future careers. Real world exposure and experience can deem our resumes more impressive than other candidates competing for the job. After taking advantage of this invaluable opportunity to attend the NAB Show, we will be very competitive in the job market once we graduate, one of the most beneficial aspects of the trip overall. With such an amazing experience and endless opportunities, how could we not be excited for this trip to begin?! Stay connected with us via social media!

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-Ali, Austin, Connor, & Sam

2016 NAB PREVIEW: Very Real Virtual Reality

With the 2016 installment of the National Association of Broadcasters (NAB) Show looming on the horizon, filmmakers, photographers, journalists and scores of other media professionals (approximately 100,000 of them) will converge to the Las Vegas Convention Center for five days to discuss and showcase all things media.

One reason in particular why those that are “in-the-know” in the media industry pay close attention to NAB is because it will give them a good idea of what the future of the media landscape will look like. For example, remember when drones came into the public spotlight two years ago? They were the buzz and hum of NAB the year before.

So that begs the question, where will the attention be directed this year? What is the hot new thing?

Two words: Virtual Reality.

While VR isn’t a completely new concept in the media world, the steadily declining price tag and commercial availability of VR software and hardware is. While companies like Samsung and Oculus paved the way for commercially available VR headsets, HTC will quickly be making waves with their recent release of their own VR setup, dubbed the “Vive”. Vive works with your computer and Valve’s online gaming community hub known as Steam to bring endless VR possibilities right into your home.

HTC Virtual RealityAs expected, there will be several sessions at NAB 2016 covering Virtual Reality, ranging from “Establishing Your Brand Presence in Virtual Reality” presented by Selvz to “Being There – Virtual Reality News and Documentaries”. The “Virtual and Augmented Reality Pavilion” will be an entire section of the NAB show floor dedicated to all things VR and its current industry leaders.

My group of NAB’ers consisting of myself, Daniel Hampe and Devin Harschnek are all quite eager to get hands-on with this material. Kaleidoscope, a large online community of VR content creators, will be hosting a Virtual Reality Showcase featuring “…groundbreaking virtual reality films and immersive experiences which hail from North America, Europe, South America and beyond.” Sphericam, a camera company from Dover, DE, will be featuring a 360-degree video camera tailor made for VR that is capable of recording 4k resolution at 60fps. These are only two of the many Virtual Reality exhibits and sessions we will be attending this year at NAB.

Join us on our three-day trip to Las Vegas by following us on Twitter! @ us questions or anything you’d like us to cover during our trip.

@devin24_7

@dj50_cal

@unimedialeader

-Cal Gruening, Devin Harschnek, Daniel Hampe

From Small Town to Tinsel Town: How Does the NAB Show Help Students Achieve Their Career Goals?

As part of the Digital Media Leadership program at the University of Northern Iowa, some of us are fortunate enough to be able to attend the National Association of Broadcasters Show (NAB) in Las Vegas. The addition of a set of sessions called “Post Production World University”, the 2016 NAB Show has placed a special emphasis on young professionals and the association’s desire to help them succeed. But does attending the NAB Show actually help students succeed in their careers? We think it does.

NAB Show PanelThe media industry is constantly evolving and upgrading. At the University of Northern Iowa we have access to multiple editing platforms and HD cameras. This practical experience is incredibly valuable, but having the opportunity to talk and meet with current media professionals and get advice for college students and recent graduates about the media world is something far beyond what we can expect from our day to day work in the traditional classroom setting. The ability to learn from masters of their craft and other currently successful members of the industry-this is what students gain at the NAB Show.

Whether a student plans on pursuing production, distribution, marketing, or any other career in the media industry, they will be able to find useful information at the NAB Show. While the sessions aimed at young professionals are designated as part of a “Post Production” conference, topics like “10 Rookie Portfolio Mistakes to Avoid” and “Understanding Intellectual Property” are vital to success in the media industry. The NAB Show is also a tremendous source of inspiration for those of us who are just breaking into the industry. Seeing successful creatives tell their stories, share their techniques, and give advice offers students who attend a leg up on other young professionals by learning certain tricks and tools of the trade at the conference rather than picking them up on the job.

NAB GoPro Booth   Canon Exhibit NAB Show

Personally, we are very excited to talk with individuals who work on large Hollywood films and ask them their advice for young professionals. Coming from a small state with few ties to Hollywood, other than being the birthplace of John Wayne, we plan to ask the speakers at these sessions what specific steps they took on their career path that led them to where they are and if they would recommend we try to follow a similar path. We hope to learn not only tips on how to be successful in the world of big-budget filmmaking, but also advice on what not to do or mistakes to avoid making.

It’s plain to see that students have a lot to gain from attending the NAB Show, especially students with ambitious career goals. Giving us the opportunity to attend the conference is just one of the ways that UNI is making our personal goals achievable.

Carly Beisel, Mackenzi Brophy, Olivia Guns

OUR WORLD INTO APPLE’S WORLD

Apple has had a big impact in our world throughout the years, along with Microsoft and other revolutionary companies all over the world. When Apple’s new software system came out on January 1984, it was named Mac OS. At that time Apple was not really famous and did not have a big influence.

Apple TechIn 2007, Apple introduced their new software iOS. It was a big competition with the other companies, especially for cellphone software. In June 2007, they released their iOS1.0 software for the new iPhone 3. At his keynote address Steve Jobs described the iPhone as three revolutionary products in one device that combines a widescreen iPod with touch controls, revolutionary mobile phone, and breakthrough internet communications device, that surpassed important brands like Motorola, Blackberry and Nokia.

Within a period of seven years, Apple has had around eighteen new releases of their iOS software for their computers, laptops, iPods, iPads and other products, especially their iPhones.

Their most resent software was released on September 9, 2015, called iOS9. This new software is more enhanced than any other iOS that has existed before. It has been designed to make consumers’ lives easier. An article titled, “10 Hidden iOS9 Features That Will Make Your iPhone Life Way Easier,” states, “In case you’ve been tucked away under a rock for the past month, iOS9 is one of the latest Apple rollouts reshaping the Smartphone and technology landscape, which have 3D touch, faster Wi-Fi capabilities.” Including many new features that can help consumers make their life easier.

However, the real question is what makes Apple get our world into their world? The answer is very simple. Apple is creating a world that will work all together and will call consumers’ attention even more than it has done before. “Apple is building a world in which you will interact with a computer every moment of your daily activities, like walking and sleeping.” Honan said, “Apple’s ambitions consists of making everything in your life work together.”

Through their software products like watches, iPads, TV, computers and more, consumers are able to keep track of many things. This includes their activities, communicating with others, using it for their jobs, having a virtual wallet, and being able to keep themselves entertained. Each year they work on creating new products that can improve the ones from the years before. It creates big competition for other companies, like Samsung, with their galaxy phone, tablets and watches, and they also gain more consumers than the years before.

For every new release, we as a consumers are open to do anything that is on our hands to get the newest innovations in Apple’s products. On 2010 only 5.6% of the US population owned an Apple Smartphone, but by 2014, this percentage increased 19.8%. This is only for their iPhones, so imagine what the difference will be if we count all their products, and include the countries around the world that use the products? This amount will be extremely higher than it was for 2014, especially with their new releases in 2015.

So, what would make consumers want to get Apple’s new releases? We know that they want to have the last updates, but they also want to have the best products in their hands. We live in a consuming world in which we are being introduced to new technologies every single moment. These new products and technologies have a higher demand, because of the cost and their features on their products. They have become tempting for the consumers and Apple has done a great job in getting us into their world.

What will Apple do next to submerge us entirely into their world?

Astrid Araya

DRONES ARE INVADING THE MEDIA BIZ!

Drones were definitely one of the most awe inspiring and emerging devices at the 2015 National Association of Broadcasters Show. This is not only due to their hi-tech robotics, but also because of the way they are already impacting broadcasting and many other sectors of the media industry.

Just a few months ago we observed the impact drones can have on live television. This past winter during X-Games 2015, the United States witnessed the first live aerial drone broadcast in sports history. It provided a never-before-seen perspective into the world of action sports.

Camera DroneWe interviewed Sergei Lupashin, founder and CEO of Perspective Robotics, at the 2015 NAB Show about the groundbreaking impact that drones will have on the media industry within the next few years.

“To me it is always interesting…the new and exciting ways that people are able to use this technology to capture new perspectives. You really don’t know where it’s going, so you can really be a part of that story of shaping the future.”

From tethered hybrid drones to 4K capable GPS enabled drones, these high-flying devices are reshaping the ways video is captured and distributed!

Spencer Hemann

Low Budget, Pro Look: How to make your Media Look Professional

How can I spend a little, but get a lot?

That is the question for thousands of filmmakers at the 2015 National Association of Broadcasters Show in Las Vegas. And it is an ongoing question for college students and young filmmakers across the country.

While we saw plenty of professional grade cameras and equipment from companies like RED and ARRI, we took a deeper look into what “prosumer” technology has to offer.

CameraBrand new equipment at the Show this year included Canon’s XC10, a small professional grade camera that is similar to the Panasonic Lumix GH4 and the Sony A7s. All of these cameras are under $2500 and will shoot in stunning 4K resolution.

By creating simpler, less expensive cameras these businesses open their target audience up to a new and younger market. These cameras also work with professional editing software such as Final Cut Pro X, Adobe Premiere Pro, and Avid.

Another big topic in the film and videography world this year was the proliferation of drones. Aerial technology is sweeping the country, making it easy and relatively cheap to attach a lightweight camera, such as a GoPro, and send it into the sky for a perfect high-in-the-sky shot.

So how do you make a low budget movie look professional?

With affordable equipment and creativity, anything is possible. By going the extra mile, by putting in the time, and by obtaining the necessary resources, you can slowly gain experience and work your way up the ladder.

-Austin Hansen