Six students from the UNI Digital Media program traveled to Orlando, Florida for four days of intensive learning about the radio industry. The NAB Radio Show started off with some great speakers and live performances. Each of us were interested in taking away something specific from the Show, from the sales area, or management, or learning more about on-air personalities, and we picked sessions that fit our interests!
Nick went to the Radio Show to learn more about promotions and marketing: “I sat in on a few different sessions dealing with SEO marketing, growing databases, and strategies to increase revenue across all media platforms. A company called Boostability, talked about how radio ads prompt online searches, and how they can improve SEO ranking. Second Street Marketing shared that if you use integrated marketing you will find the best audience and push great results.”
Along with these great sessions and speakers, there were also booths in the exhibition area, and we were able to interact with businesses in the industry, especially on the technology side of things: from businesses focused on building better marketing and promotions, to companies that build soundboards. And we really enjoyed all the free stuff from each booth: T-shirts, water bottles, full size candy bars, and lots and lots of mints!
For Monica and Brandon, they went to the Radio Show for the networking. On the last day of the Show there was career fair, and they enjoyed the opportunity to network and pitch themselves for future careers in the industry.
While at the 2018 NAB Radio Show, we took pictures and shot video as a way of sharing our experience with everyone in UNI Digital Media. Check out our trip by clicking the links below!
Here are pictures from our NAB Radio Show trip that we posted on UNI Digital Media Facebook. And here is the short video we created about what we learned and experienced.
On behalf of the University of Northern Iowa’s Digital Media program, and the participants in this year’s Radio Show in Orlando, we want to give a big thank you to Professor Torre for taking us on this trip, and to the Iowa Broadcasters Association for this great opportunity to interact and gain experience in the industry! Last but not least, we want to offer our congratulations to the legendary John David for being recognized with the National Radio Award (as featured in the picture above). Well deserved, Mr. David!