Netflix is the King of streaming TV. Hulu is the Prince. Is Amazon Prime the Jester? Is Amazon relevant in this online streaming war? Amazon has made huge strides in online shopping. However, online video streaming is a different story for Amazon.
Let’s begin with Amazon Prime vs Netflix. Prime costs a dollar less per month than Netflix which is nice, but is it really? According to money expert Matt Granite from USA Today, he says that Netflix has more selection and a better interface than Amazon. However, Amazon Prime gives you free two-day shipping and unlimited photo storage.
Next is Hulu. According to Business Insider, Hulu costs $7.99 per month (with ads) while Prime is about $8.25 per month. So Hulu is cheaper (at the expense of watching ads), but what does that mean for Amazon Instant Video? Well, Amazon does not have ads, but Hulu can get you the latest television episodes.
If you want to know how many subscribers each video streaming service has, here are some statistics. Netflix has more than 86 million subscribers worldwide (CNN Money), Amazon Prime has around 60 million subscribers (CNBC), and Hulu has around 12 million (CNN Money).
According to Caroline Nolan from The Street, “Without Amazon Prime membership, you will be paying $12 on average for two-day shipping on each purchase.” (Nolan, 1). If I bought two items from Amazon every month with two-day shipping without Prime, that would equal around $288 every year. However, this is shopping and spending all that extra money might be a problem!
I think a huge obstacle with Amazon Prime is their name. When people think of Amazon Prime, they think online shopping and not online video streaming. What Amazon needs is a clever name, and I might be able to help.
What Amazon should have called their online video streaming service is Amazon River. That is clever compared to Amazon Prime or Amazon Instant Video. It helps Amazon by making them more diversified. So Jeff Bezos, if you’re reading this, call me.
Anyway, when it comes to online video streaming, Netflix is the King (or Queen), Amazon is the Prince (or Princess), and Hulu seems to be lowly Jester. Amazon is relevant in the streaming wars, but I think they need to work on their identity. So, Amazon is relevant, but at the same time they almost aren’t, due to an undefined identity.
So, which is the best? Well, it depends. If you want television shows and you want it cheap, you can choose Hulu. If you want television and movies together, you can choose Netflix. If you are an online shopper and are not much of a television watcher but still want online video streaming, you can choose Amazon Prime.
What also matters is what shows and movies you want to watch. Amazon has Transparent and The Man in the High Castle, Netflix has Stranger Things and Luke Cage, and Hulu has The Awesomes and The Mindy Project.
I have also received word that Hulu has struck a deal with Disney and Fox to have live sports. This is exciting to see and unexpected to see. We’ll see what happens to Hulu in the future. This of course is a conversation for a different time.
Personally, I love Amazon Prime. I have had it for about a couple years now and I am quite satisfied with the two-day shipping and television shows. That is of course when I have time to watch them. The Man in the High Castle is pretty good.
What do you think about the streaming wars? Do you have Netflix, Hulu, or Amazon Prime, or all three? Comment below and tell me what you think.