Sports fans love the Superbowl game, and everyone watching loves the new wave of clever and entertaining commercials. With all the hype that the Superbowl commercials get in the media nowadays, it is virtually impossible for the advertisements to live up to all the excitement. This did not stop me or the other 111.3 million viewers of Superbowl XLVI from scrutinizing the showcase of advertisements, however. Company’s put their best foot forward to have their product or brand remembered for years to come.
Automotive commercials had a very strong showing this year at the Superbowl. Some of the more notable ones was the vampire-themed Audi promotion, a sexually charged commercial for the Fiat 500 Abarth, and a humorous take on life and death with the Hyundai Genesis Coupe. Cars.com gave us a catchy tune with their ad featuring Christopher B. Duncan, and Chrysler gave America it’s own halftime speech with the help of Clint Eastwood. A personal favorite mine was the ad for the Chevy Silverado, with their portrayal of the truck’s toughness surviving the 2012 Mayan apocalypse, and their genius use of the Barry Manilow song “Looks like we Made It.”
Promos for television programs for NBC were also out in force, including a reveal of the new drama “Awake,” promises of double crossing in the name of charity on the new season of “Celebrity Apprentice,” the announcement of Howard Stern as a host for “America’s Got Talent,” and a flashy, kung-fu style commercial featuring the judges of “The Voice,” which premiered directly after the game ended. The Superbowl also featured its fair share of motion picture promotion, premiering spots for blockbuster films like “The Avengers,” “John Carter,” and “G.I. Joe: Retaliation.”
Of course the Superbowl commercial veterans came out to play and continue their legacy. The E*Trade baby returned with more smart advice, and the M&M’s introduced a new color to their gang. Coke gave us new ads featuring their famous polar bears, which I enjoyed seeing again. I feel GoDaddy.com could have tried something new as they aired more of the same risque commercials featuring Danica Patrick. Budweiser found a way to keep their signature Clydesdales in their ads and have a fresh idea by doing a flashback to show an exaggerated end to prohibition.
The fight for the Vince Lombardi trophy featured some great football, half time show controversy, and entertaining commercials.