Wednesday Jun 19

Posts Tagged ‘Media Distribution’

Mar
21/13
Saudi Arabia’s Cinema: When the Wall Begins to Crack
Last Updated on Thursday, 11 April 2013 09:12
Written by ModernMediaMix
Thursday, March 21st, 2013

Since 1980, Saudi Arabia hasn’t had much of a real film industry. Commercial movie theaters and filming movies inside the country have been prohibited without the direct supervision of the government.

In recent years, particularly after the outbreak of the Arab Spring revolutions in 2010, the Kingdom of Saudi Arabia was affected, like other countries in the region, by these events and began to loosen up at many levels. Some of these forces have had an impact upon media and film.

For example, the government has started to ease restrictions on the freedom of expression and announced new regulations for production, publication and distribution. The new regulations allowed filmmakers to shoot movies inside the Kingdom in accordance with certain conditions.

Also, the regulations convert the power of sentencing anyone with a case related to media to a judging panel at the Ministry of Information, rather than the strict Sharia courts. Moreover, in 2012, the Saudi Council of Ministers issued a historic decision that dismantled the government media sector and turned some of its parts to semi-autonomous bodies.

All these developments coincided with changes in the status of women in the Kingdom.  Religious radicals, supported by the government, have argued for preventing cinema because they oppose women appearing in films. A part of the changes are the expansion of work opportunities for women, and the appointing of thirty women in the Shura Council, the equivalent of parliament in other countries.

Since 2011, a group of Saudi filmmakers have succeeded in producing new cinematic experiences that are distinctly Saudi Arabian. The majority of these productions were focused on the suffering of Saudi women and children within the society. Mostly, they used simple instruments and amateur shooting equipment to make short films.

The Internet was their first window to reach their targeted audience, paving the way to television appearances and then regional movie theaters. Some have found their path to international film festivals, both in the Middle East and around the world.

Surprisingly, during these days, Saudi women emerged dramatically as directors, producers and actresses. Reem Abdullah, Remas Mansuor, Reem AlBayyat, Ahd Kamel, and many others took the Saudi public by storm through different roles in film and television.

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While Haifa Al-Mansour, a maverick Saudi filmmaker, directed and produced “Wadjda”, the first full-length feature film to be directed by a woman in Saudi Arabia that was filmed entirely inside the country without direct supervision of the government.

Wadjda” follows a little Saudi girl’s quest of buying a bicycle in a conservative society. The film won the praise of many critics and has been introduced in a number of regional and international festivals, notably, the Dubai International Film Festival, the Venice Film Festival and the London Film festival. The film is expected to hit some U.S. theaters this year.

Saudi cinema is still in its infancy. Recent changes, although somewhat encouraging, are still modest in comparing to the challenges posed by customs and religious traditions which overwhelmed the Saudi cinema for decades. More time will be needed to tell whether these changes will lead to a quantum leap forward or if it is just a phase worthy of contemplation.

- Abdullah Al Daraan

Apr
03/12
Titanic: Romance and Tragedy in 3D
Last Updated on Sunday, 4 November 2012 08:21
Written by ModernMediaMix
Tuesday, April 3rd, 2012

The epic romance and disaster film Titanic, directed by James Cameron and starring Leonardo DiCaprio and Kate Winslet, was first released in theaters on December 19, 1997. At the time, Titanic was the most expensive feature film, with a production budget of $200 million. The film grossed $600 million domestically and over $1.8 billion worldwide. It also swept awards including Best Film and Best Director of the 70th Academy Awards and the 55th Golden Globe Awards in 1998. To memorialize the 100th anniversary of the real ship’s tragedy, Titanicwill come back to theater in 2D, 3D and IMAX versions on April 4th.

    1997            2012

In October of last year, Titanic’s domestic distributor, Paramount Pictures, showed eighteen minutes of 3D film footage in special screenings in Hollywood. Paramount also held free Valentine’s Day screenings in 44 selected cities. Recently, it even moved up its release date from April 6th to April 4th in order to launch ahead than its competitors.

Are people excited about the re-release in 3D? Perhaps less so, since they are converting the film from 2D to 3D, as with the Lion King, Beauty and The Beast, and Star Wars. What do converted 3D films really sell to the audience?

Director James Cameron had claimed in the past that he didn’t like the idea of 3D conversion, and that if the technology had been developed earlier he would have definitely shot Titanic in 3D. In order to have the best outcome, therefore he and 300 artists spent 60 weeks and $18 million on the converting process, without editing a single frame of the original cut. Viewers of the special 18 minutes footage made complimentary comments about the 3D conversion process. Even so, Cameron still maintains that the re-release of Titanic is in 2.99D instead of real 3D.

In a short featurette, available on the official Titanic re-release website, James Cameron discusses the conversion process and the profound meaning of Titanic. Cameron notes that the conversion not only changed the film into 3D, but that “3D definitely enhances small human interactions,” intensifying the intimate moments, making them more compelling to audience. “Titanic always has something for you, not matter what’s your age,” says Cameron. For those who saw Titanic before, there will be an element of nostalgia, but in 3D. For those who have never seen the film, it will be a moving and powerful new experience.

-Sheng Zhang

Apr
21/11
Media Distribution in Digital Age: New and Old Problems
Last Updated on Sunday, 4 November 2012 10:30
Written by Olesya Kravchuk
Thursday, April 21st, 2011

New ways of distribution, media piracy, problems with niche media and media conglomerates issues – all of these topics were discussed at the conference “Net Worth: Media Distribution in the Digital Era” in Santa Barbara, California, held on February 18.
The problem of digital media practices was discussed by professors from different universities and representatives of companies such as Microsoft Corporation, Sony Home Entertainment, Walt Disney Studio, Warner Bros. and others.

The biggest problem media conglomerates see in the media today is still piracy.
“There is product devaluation and we blame piracy for that. Aggregation is also a problem,” complained Vice President Business Development and New Media Distribution Strategy of the Walt Disney Studios Kelly Summers. “We would like to take advantage of what our content people put on YouTube, but in that way we only endorse piracy.”

Executive Vice President of Advertising Research Foundation Global Business Strategy Horst Stipp says that consumers are interested in the “comfortable” delivery of media products. Therefore, there are illegal copies of media products always being readily produced and available.

“We see that consumers care about getting product in the most convenient way,”  says Horst Stipp.

As for the legal ways of distributing media, Summers says Disney Studios watch very carefully where their content goes. They are not focused on mobile TV  since not many people watch content just on their phones.”One more thing we are doing now is Disney Studio All Access,” says Summers.Disney Studio All Access is a new platform that combines Disney Movie Rewards, Disney Movies Online, DisneyFile Digital Copy and Disney Key Chest. This platform gives a new way of media distribution. It would enable consumers with easier access to the studio’s vaunted vault of classic content from one source and be playable across multiple devices.

Generally speaking, viewing experience has become different now than it ever was before. With TV’s connected to Internet, there is not only viewing, but also a connected experience.

“Soon things would be determined by what a network knows about you,”  says President Digital Distribution of Warner Bros. Thomas Gewecke.

Gewecke is sure that digital is now a significant part of the mix of media distributions.

More information about the conference can be found here:

http://www.carseywolf.ucsb.edu/mip/events/net-worth-media-distribution-digital-era